How To Attract More Tourists To Brazil
Essay by 24 • November 26, 2010 • 2,423 Words (10 Pages) • 1,942 Views
Every year, 700 million people travel for out of its country, vacation
or the work. Of this legion, equivalent to the half of the population
of China, 4 million choose Brazil as destination. The numbers mention
2003 to it, but our participation in the sector will not be very
better in 2004, on which already it has available projections. And,
despite twisted the favorable one and the governmental promises,
nothing indicates that the country will give significant jumps in
2005, 2006, 2007, 2008, 2009... The presence almost delinquent of
Brazil in the called industry of the international tourism can be
express more clearly of the following form: when a full airplane of
tourist takes off of some airport of the planet, only one of the
passengers asks for to disembark for here. The modest numbers were not
enough, still have a cruel comparison. With its 2 000 kilometers of
beaches, the Amazon, the Pantanal, the Cataracts of the IguaĆ*u and
the city of Rio de Janeiro, with everything this Brazil even though
receives little tourist from the one that the Cingapura small letter,
the inhospitable Dubai or violent Africa of the South. Of two
one: or the foreigners disapprove this vast menu of options, or
are in selling out there in a mistake way.
It has 50 years, Brazil had a good excuse to be small in the sector,
therefore it was a poor country and it did not make use of minimum
infrastructure to attract foreigners. In that time, almost three rooms
of the businesses in tourism if concentrated in five countries -- all
rich ones: Canada, United States, France, Italy and Switzerland. With
passing on the years, the global income improved, the tourist number
improve 10 times more and the destinations have been diversified. Many countries
had been benefited of the spraying, one more, as Spain and Mexico,
other little, as Brazil. In its better moment, the country collected
1.5% of prescriptions pocketed for the sector. Currently, it receives
only 0.5% from the total. As the world-wide tourism puts into motion
trillion of dollar per year half, each percentile point is equivalent
the 5 billion dollar, for top or -- in the Brazilian case -- for low.
The challenge now is to try to recoup a part of this money. And after
that, to fight for more space in the agenda of the tourists, being
convincing to leave it house and to try Brazil. To enter in this
battle the weapons of our main adversaries it's better to know a little
more, among which if they detach the following countries, presented
orderly alphabetical:
South Africa
Foreigners tourists: 6,5 millions.
Interest: 7,2 dollars billions.
Challenge: To convince the tourist to visit a country of high crime.
Lesson for Brazil: The local authorities prevent the contact of the
foreigner with the hard reality local.
Commentary:
At the time of the racist regimen, Africa of the South appeared as a
trace in the international statisticians of the tourism. In the stated
period of one decade, it obtained to changed itself into the
destination that more grows in the world. And made it in an adverse
environment. It is calculated that 11% of the population are infected
with the virus of the AIDS. To complete, the country presents the
biggest index of crime of the world is of conflagrated regions, to the
front of Colombia, Jamaica and Brazil. The stimulation to the tourist
is the promise -- invariably fulfilled -- of that it will be
distant of mazelas local. In the visited areas more, the policing is
ostensive. Hardly if it would see for there a scene as the occurred one
has some days in Rio De Janeiro, when a family of Uruguayans was
attacked by one group of delinquents. Filmed, the scene gained the
world, serving of negative propaganda for Brazil.
Australia
Foreigners Tourists: 4,9 millions
Interests: 12 dollars billions
Challenge: Attract people to a far country with big proportions
Lesson for Brazil:
The administration of the tourism is not delivers
to the politicians. She is managed of enterprise form, as she must be.
Commentary: Such as Brazil, Australia offers to sets of ten of options
to who the visit. From the menu, surf is a part of the menu, the ski in
next mountains the Sydney, the strolls for the vines regions, the
tracks in the deserts, the diving in the magnificent barrier of
corals in Queensland and the practical one of
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