Hugo Boss Swot

Business Overview:

The Group's principal activity is to design and sell fashion clothing and accessories. The Group offers ready-to wear clothing, inner garments and sports wear for men and women. The Group also offers accessories such as bags, shoes, eye wear, perfumes, cosmetics, fashion jewellery and watches. The Group markets its products under the brand names Boss, Hugo and Baldessarin. The Group operates mainly in the United States, Switzerland, Germany, Italy, Poland, the United Kingdom, Canada and Australia.

SWOT Analysis:

Strengths:

• State of the art production facilities spread around the world in Germany, Turkey, Italy, Poland, Switzerland and the United States.

• Hugo Boss ensures high working environment for all staff and ensure the same is held by their suppliers by ensuring they sign contracts undertaking to meet all statutory requirements and observe the HUGO BOSS social standards. Their compliance is monitored and, in the event of proven violations, our contracts entitle us to discontinue relations with the party involved.

• HUGO BOSS Group is engaged in charitable work around the world. Within our partnership with UNICEF, the projects supported include “Schools for Africa”; here they have set themselves the target of helping to open numerous schools on the continent every single year.

• Diversified across the industry offering Men’s and Women’s clothing and accessories, providing for casual, business wear, sports wear and a tailored fashion range.

• The firm has 5,700 Points of Sale worldwide and 287 own shops. In 2007 a further 77 stores were opened, now operating in 17 different countries.

• The firm is run from its headquarters in Metzingen, which has just had a new site built to state of the art spec.

• The firm has state of the art warehouses and distribution centre strategically placed around the world and are monitored by sourcing offices and hubs. Also the entire IT system is integrated so stock and delivery times can be set accurately.

• The firm has a strong social responsibility and supports many charities and offers much sponsorship. There is a Hugo Boss Prize for Art, premium sponsorship in sports such as sailing, golf and