Human Resource Policies

ORGANIZATION DETAILS

Cross-Tab provides offshore outsourcing and paneling services in the market research & analytics domain to global clients in North America, Europe and Asia-Pacific. We are also a full service market research agency in India, specializing in online research.

Cross-Tab's offshore outsourcing services for market research and data analytics processes help clients to reduce costs, improve productivity and gain access to the latest tools and technologies. This is done with short turnaround time, high quality and accurate service delivery from our service centers in India.

Cross-Tab is an online survey company having proprietary B2C and B2B online panels in India. Global online researches companies and corporate are using Cross-Tab’s panels to reach online target respondents in India. Cross-Tab is presently developing online panels in other Asia Pacific countries to provide global online research companies with a better reach to the online population in the region.

Cross-Tab pioneered online market research in India, and is a leading online survey company in the country. Cross-Tab’s full service market research solutions are empowering clients, with the ability to make better decisions with speed, efficiency and cost effectiveness. Cross-Tab's research products and services enable clients to improve marketing strategies, develop competitive intelligence, increase customer retention and find out for themselves, what respondents have to say.

Cross-Tab integrates multiple research methodologies, so businesses have a bird's-eye-view of the complete customer experience. Cross-Tab is today working closely with many leading businesses and agencies across North America, Europe and Asia Pacific.

The name Cross-Tab is derived from the term �CROSS-TABulation', an oft-used market research tool that examines responses to one question, relative to responses to one or more other questions.

Professional Memberships & Affiliations:

Cross-Tab is a member of key industry bodies and adheres to their standard code(s) of conduct. We are members of:

 ESOMAR (European Society for Opinion and Marketing Research)

 CASRO (The Council of American Survey Research Organizations)

 AMA (American Marketing Association)

 MRSI (Market Research Society of India)

Address:

468, Koramangala, 6th Block,

80 Feet Road,

Opp. Koramangala Bus Depot,

Bangalore- 560 095

India

Tel No: +91-80-41785800 / 41785814

Fax No: +91-80-41785808

Function:

Cross-Tab is a full service market research firm providing customized research solutions to global organizations. Cross-Tab has experience across all areas of research: from web surveys to CATI, PAPI, and focus groups, and from business to consumer marketing research.

They provide online research solutions to their global clients across more than thirty countries where they syndicate the panel data collection through partners and manage the entire market research process from India.

Cross-Tab has undertaken work in the areas of brand tracking research, ad diagnostics, awareness & attitude studies, concept testing, pricing, segment analysis, conjoint-based studies, continuous studies, etc. They are also doing customer satisfaction surveys for major clients. Customer satisfaction surveys are conducted mostly on client databases - as an ad hoc or tracking study as well as for continuous feedback.

Cross-Tab aims to provide these solutions by developing an integrated path from understanding the need of the client, instrument design, data collection, data processing, analysis and reporting to the final client delivery. Cross-Tab has built and deployed centralized reporting solutions that provide real time feed of results and analysis of studies such as brand tracking research and customer satisfaction studies, on a centralized portal.

Cross-Tab also deals with small ad-hoc projects as well as large multi-country tracking studies, where they manage the entire process and produce results quickly and efficiently, with maximum accuracy and security.

Cross-Tab’s market research outsourcing solutions assist global marketing and market research organizations to reduce costs and improve productivity by outsourcing parts of their operations to our offshore service centers in India. Their services include:

 Survey Programming

 Global Online Data Collection

 CATI

 Data Processing & Analysis of Market Research Data

 Advanced Data Analytics and Data mining

 Preparing Reports and Presentations

Cross-Tab also provides innovative market research outsourcing solutions in the areas of online panel management and online survey management.

Cross-Tab’s market research service bureau has been able to reduce client’s project turnaround time to a significant extent and helped them standardize processes across organization. Their service bureau has successfully managed data security and they employ global standards to ensure the same. For all major market research outsourcing services they maintain documented processes and quality control manuals, and hence produce the results with maximum accuracy. They are equally well versed with small ad-hoc projects and with large multi-country studies.

Branches of organization:

 MUMBAI (Malad)

301, Palm Spring Center,

Near D Mart, New Link Road,

Malad (West)

Mumbai - 400 064

India

Tel No: +91-22-28443031/ 40036031/ 40036032

Fax No: +91-22-28443032

 MUMBAI (Nariman Point)

171B,