Internal Envorinmental Scan

Internal Environmental Scan

Enrique Zaragoza

STR/581

January 26, 2017

Dr. Daniel Lewis, Instructor

Internal Environmental Scan

The main objective of this paper is to make an analysis of Mambo Seafood’s internal environment. Internal environment relates to both the strengths and weaknesses of the organization. SWOT analysis was made to determine the company opportunities, strengths, weaknesses, and threats.

After making an analysis the leadership and management type of Mambo Seafood, we come to a conclusion that some areas of strength and opportunity are from the internal environment. According to Borza and Bordean (2008) “While managers are able to influence the factors from the internal environment, they can do nothing or little in terms of changing or controlling the external factors such as government policies for example.” (p. 1624). The following are examples and results of Mambo Seafood SWOT Analysis:

Strengths

• Qualified leadership team

• Specialized kitchen labor

• Fresh seafood every day

• Well prepared seafood menu

• Unique recipes, especially the famous Mambo rice

Weaknesses

• Focused mainly on Hispanic community

• High turnover rate on restaurant Managers

• Lack of kids play area within our restaurants

Resources, Capabilities and Core Competencies

To complete an analysis of the Internal Organization, Mambo Seafood takes in consideration the following elements: Resources, Capabilities and Core competencies. Then, we split the resources into tangible resources (able to quantified and observed) and intangible resources (created over time, attached to the company’s history and are hard to be imitated). According to Won and Packianathan (2016) “The foregoing analysis of intangible resources leads to the suggestion that the intangible resources of the organization may indeed be the contributing resources in the sense they facilitate the garnering of the more tangible resources” (p. 4).

Some examples of both tangible and intangible Mambo Seafood resources refer to the most important aspects to sell our products such as its well-maintained facilities, the innovative new recipes and LOT’s, the different internal reporting methodologies, the specialized kitchen labor (many restaurants have employees with 5+ years of Mambo experience), its unique recipes which include special ingredients and a great and renewed website.

Once both intangible and tangible resources are combined, these resources turn into capabilities. Capabilities are needed to complete tasks necessary to operate the restaurant business. Knowledge and experience are key concepts to execute the company capabilities through the company’s human capital. Some examples of Mambo’s capabilities are the inventory control and POS’s systems, the renewed launched social media marketing plan and customer service and our employee retention and turn over programs.

Capabilities are utilized to be turned into competitive advantages for any company over its competitors. Core competencies are also used to distinguish a specific company and shows the company’s personality. Mambo Seafood’s core competencies are its unique Mambo rice, the R&D department which includes food innovation. Food innovation includes doing special Limited Time Offers (LTO’s) depending on specific season during the year. Providing a “Mambonifico” service is another example of core competencies in the company which reflects that our customers have an excellent overall experience every time a customer visit us.

Competitor Analysis

Competitors are defined as companies or organizations who make business in the same market and offer similar products or services which target similar customers. Competitive rivalry represents a number of competitive actions and responses that happen among companies as they manage to gain a better market position. A competitor analysis is really important when a company wants to enter a new market to understand the competition. Market commonality is when companies have a competition with other companies in several markets.

Competitor analysis takes into consideration the market commonality and resource similarity for each of the competitors as well as influencing the drivers (motivation, awareness, and ability) of competitive behavior. According to Anderson and Guilding (2006) “competitor analysis should comprise a focus on a competitor's future goals, its assumptions