Internet Marketing

Internet marketing is also known as the E-marketing or online marketing, it is the marketing of products or services over the Internet. Internet marketing brings in creative and technical aspects of the Internet (including design, development, advertising and sales).

Internet marketing methods include:

Ð"ÑŸ Search engine marketing- search engine optimization

Ð"ÑŸ Display advertising- graphic information (flash-web banners, logo, photographs)

Ð"ÑŸ E-mail marketing- form of direct marketing

Ð"ÑŸ Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts

Ð"ÑŸ Online reputation management- news, participation in blogs and forums, personal web sites

Benefits:

- Inexpensive in distributing information

- Media to a global audience in a low cost

- Allows consumers to research and purchase products and services at their own convenience

- It’s good demographics targeting

- Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers

- Online campaigns allows immediate results and response, where customers can get information immediately and personally

Disadvantages/limitations:

- Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns)

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