Internet and World Wide Web

Contents

Introduction2

Body: Finding and Discussion2

Conclusion9

References10

INTERNET AND WORLD WIDE WEB

INTRODUCTION

Internet is a global information system that can be publicly accessible includes computer networks linked together. The system transmits information by type of packet data transfer connection (packet switching) based on a network protocol has been standardized (IP protocol). This system consists of thousands of smaller computer networks of enterprises, research institutes and the universities, the individual users and governments around the globe. Today the Internet has really changed the lives of people, it makes changes to the way we communicate, help people in scientific research or find information more easily, all information is up to date quickly and continuously, not difficult to find something on the Internet. Especially, the Internet was changing the way we do business, this has created a boom in the world economy as well as Vietnam, companies and businesses had the opportunity to reach worldwide customers by providing products and services via the Internet, which has created a global market, not only the local market. In addition, the Internet has become a useful tool for corporations and businesses to do marketing, from which the interaction between customers and businesses closer together. Therefore, we find that there are three important areas have changed in how we do business, they are: communication, marketing and competition.

BODY: FINDING AND DISCUSSION

Communication

• Communication is an inevitable problem in a business, communicate with customers, employees or partners. In the previous year, when the Internet was not developed, the communication to exchange information through the meetings, telephone conversations.
• Internet has provided great advances in communication, fast even with many individuals and from a distance. Business communication are expanding by email, video chat, social media, for example, we can send a reply email to customers quickly and relieve stress as well as disadvantages when trying to make a call.
• The Internet enables businesses can maintain direct relationships with each customer individually in a very large number of their clients. Information about each individual customer are included in the company's relations and includes metrics such as sales, accounts, marketing. High level of service provided to customers has become the standard for online consumer market.
• With email, we can send messages about products, pricing to our customers and it is also a reliable address to keep in regular contact with customers. In the current business environment, to communicate with customers quickly and obviously very necessary.
• Buyers can compare prices and services of different providers in the world to select the most appropriate items.
• The website allows customers to get answers to their questions. When customers use technology to interact with the enterprise, the enterprise will benefit greatly as this is an effective way to help businesses build a public image.
• The Internet also provides an opportunity for people worldwide to create multiple connections with different countries in the world without the need to buy a ticket, change the plan a trip or a lot of changes to the schedule individual response. Thanks to the internet, the commercial activity is done faster, more efficiently, save costs and expand business space.
• Domestic suppliers and foreign suppliers can easily be linked more closely together in the supply chain.

Marketing

• Marketing of years ago was done by direct mail, phone calls, advertising on television, radio and magazines. Today, the Internet has provided a platform marketing in a new way, and a way to connect with potential customer.
• In business, direct marketing will create the most profitable and efficient for business, because it provides an instant gateway to the client or potential partners. Opportunities associated with clients very large on the network, even on a global scale.
• Advertising on Facebook can grasp the target customers, the email can be sent to specific consumers, this is the way in which the market can apply extremely extensive, direct marketing can provide better results for the business when they can target users based on the choice of the consumer their past, and hobbyists alike will become the target customer group.
• Website creation for the enterprise is not simply an introduction to enterprise, but also provide a necessary amount of information to customers, including price, vivid images, promotions, video. The discussion between those who access the website on using the product, it can give enterprise valuable information to improve products and satisfy customer satisfaction.
• Moreover, it helps enterprise diversify products and also can discovered the unexplored market. Through the information on the website, customers can choose items like at home and enterprise will delivery come to take place.
• Research on price, quality, delivery plan, or the detailed structure of the product can be done on the Internet. Customers can easily define individual requirements on the network, allowing for individual orders of products such as cars, jewelry.
• Thanks to lower search costs, number of new customers to participate in this market is increasing and enterprise have the ability to provide full information. The forms of promotion can focus on each individual will be more effective than traditional forms before.

Competition

• Competition on a global scale and the ease of comparing prices will make many retail companies on the Internet can be accomplished with fewer price increases.
• Global Internet market brought new opportunities for small businesses in the developed and developing countries, but also brought global competition to small markets, local, traditional markets of small businesses.
• Through the Internet, businesses will partly understand competitors. For an example, as an artist to own an art gallery including works of art was introduced to the collector or potential buyers, works of art have been discovered in the gallery. Today, the artists have created a brand, build websites and web hosting, using social media and direct sale to collectors. However, this has also flooded the market makes the fierce competition, the artists have more creative they will be more successful.

The online sales site is one of the key elements of the Internet, we do not need to quit looking items from everywhere, just sitting at home and choose the mode you want on the site online sales. A typical example is Tiki.vn an e-commerce website of Vietnam's leading, is such as Amazon in Vietnam. Established since May 03/2010, Starting from the business of English book Tiki is the only company with a single member Tran Ngoc Thai Son. CEO of Tiki.vn alone started his career $ 5,000 pocket money, the first time he himself does all the positions from the director, the operator, to the allocation of employees wrapped books. Tiki.vn website quickly became the leading e-commerce in Vietnam with 10 industries and 60,000 products. Tiki.vn has received investment from the fund Cyber Agent Ventures and Sumitomo Corporation in 2012 and 2013, both institutions from Japan. Currently there are more than 400,000 Tiki.vn customers across the country Vietnam and continued to grow at a rate of 300% per year. Tiki.vn will continue to expand its business activities by: building the online shopping experience convenient, economical and reliable; expand the variety of goods to meet the needs of the customer life, and eventually reach out to become "the world's Tiki", not just "Amazon's Vietnam". Website is built to provide a convenient shopping experience for customers with efficient search engines, classification and sector-specific, easily understandable information and detailed product descriptions. Not only that, there are categories Tiki.vn Consulting is a set of secret shopping list of quality products, meet the needs of many customers. Customer Care channel of continuous optimization Tiki.vn time and style customer support, social network channels Tiki.vn constantly update the content more useful than 700,000 fans, is one of the website highly interactive enterprise in Vietnam. Tiki was everything internet use brings to create advantages for themselves by advertising on sites like Youtube.com entertainment, Mp3.zing.vn, Xem.vn ... etc. They did very well in the interaction with customers through the internet with Facebook, chat online to sales consultants.