John Paul Mitchel Products

The current product that I have chosen was Paul Mitchell hair products. There are a lot

of products that paul

mitchell company makes. There are about four to five different products for many different hair. They range from

color care to smoothing to extra body to cleanse. They make not only shampoos and conditioners but they also make

leave-in conditioners, hair sprays, styling wax, pomades, and special dandruff treatments. Paul Mitchell also has hand

soap, body oil, shave gel, and body bar. The company has a wide range of products for almost any type of hair whether it

be colored, damaged, dry, oily, you name it. The Market Structure I chose was monopolistic competiton. I chose this because

Paul Mitchell hair products are one of the many companys that sell hair products.

Paul Mitchell hair products are one of the numerous companys that make professional hair products. Paul Mitchell is one

of the more famous companys and is known for their products. Many hair salons across the country use paul mitchell hair products.

There are so many competitors out there in the beauty industry making professional products I couldn't even imagine how many

there are. There must be thousands. Some of the well known competitors for hair products are Nexxus, Matrix, Redken, Iso, Halo,

Back to Basics, and more. Almost all the companys that make hair products can become a professional product.

It is pretty difficult to enter the market for professional hair products. The products have to be well known and have to be certified.

For a new competitor to get their products out and well known is not an easy thing to do. Many salons already know what products

they like and are used to using. It is best for the company to send representatives out to do demo's and let the people try out the

new products and if they like the then they will most likely start using them in their salon. If the products are unsuccessful, they would

most likely go back to the lab and try to improve their products.

All the Paul Mitchell products differ from one another. Also the differ from other professional lines. The products by Paul Mitchell

vary from color protection, to adding moisture back into the hair, dandruff treatments and shampoos and conditoners. The color care line

adds Adds strength, elasticity and body, it also sunscreens the life of the color, meaning it protects the color from fading while in the sun.

It also provides moisture and intensifies the shine of the hair. The smoothing products provides the tools you need for a silky, luminous

finish on even the coarsest hair types. The new and improved paul mitchell super strong adds 50% more strength into the hair.These

products give our hair the strength to put up with all kinds of abuse. There is one product that