Kfc

Introduction:

KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original RecipeÐ'®, Extra CrispyÐ'™, TwisterÐ'® and Colonel's Crispy StripsÐ'® chicken with homestyle sides.

Every day, nearly eight million customers are served around the world. KFC's menu includes Original RecipeÐ'® chicken -- made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan.

KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American FoodÐ'™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC is owned by a dubai based company Cuppola which is the world's largest restaurant system with over 32,500 KFC, A&W All-American FoodÐ'™,Taco Bell, Long John Silver's and Pizza Hut restaurants in more than 100 countries and territories.

EXECUTIVE SUMMARY:

Food, fun & festivity, this is what KFC is all about Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version, every bit brings a YUM on our face. Serving delicious and hygienic food in a relaxing environment made KFC everyone's favorite, since then KFC has been constantly introducing new products and opening new restaurants for its customers.

Company's profile:

NAME:

KFC (Kentucky Fried Chicken)

MISSION STATEMENT:

To maintain and enhance our position as leading chain serving good value, innovative chicken based products through consistently providing a pleasant dinning experience with fast, friendly service at clean and convenient locations. At all times we must be dedicated to providing excellent service and delighting customers.

MAJOR FACTS:

KFC is one of the best restaurants that deal in only fried chicken, Apart from fulfilling their commitment of serving delicious, fresh and hygienic food and at the same time providing their customers with the ultimate entertainment; KFC also plays vital part in the economic development of our country.

- Presently KFC has provided employment to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent on KFC Pakistan.

- The government of Pakistan receives over Rs. 10 million per month from KFC Pakistan as direct taxes.

- 95% of all food and packaging material used in KFC Pakistan is produced locally, which sums up to a purchase of over Rs.35 million per month.

- Each new outlet developed by KFC Pakistan costs approximately Rs.40 million, which is a huge amount for our construction industry.

BRIEF HISTORY:

Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travelers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939, his establishment was first listed in Duncan Hines' "Adventures in Good Eating". A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up and traveled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold. By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across the United States and Canada. Later that year Colonel Sanders sold his interest in the United States operations for $2 million. The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque. Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90. KFC now stretches world wide with more than 9,000 stores in 86 countries serving the Colonel's Original Recipe.

HISTROY OF KFC IN PAKISTAN:

In Pakistan KFC was Franchised by Artal Restaurants International in 1997.it was a Belgium based business group. KFC opened its first restaurant in Pakistan in 1997 at Nipa Chorangi, Gulshan -e- Iqbal, Karachi. KFC opened its first restaurant in Lahore, (which was third in Pakistan) in June 1997. Today, KFC has more than 43 restaurants in Pakistan. The market is ripe for many more restaurants and the investors are keen to invest. In 2001, KFC franchised was taken over by Gray Mackenzie Restaurants International.

Present Situation of KFC:

KFC is in the phase of growth and is expanding rapidly. The quality of their product is convincing the customers not to shift to any other brand. KFC has won several awards for there good food quality, customer relationship and for providing means of income for the masses of the country. The company is presently