Kodak
Essay by 24 • December 25, 2010 • 1,516 Words (7 Pages) • 1,373 Views
Kodak Company
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, medical, business, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate
Eastman built his business on four basic principles:
* mass production at low cost
* international distribution
* extensive advertising
* a focus on the customer
To his basic principles of business, he added these policies:
* foster growth and development through continuing research
* treat employees in a fair, self-respecting way
* reinvest profits to build and extend the business
George Eastman was a competitive businessman who also understood the importance of how you conduct business. Likewise, today's Kodak workforce is committed to producing the highest quality products, and adhering to the highest ethical standards. The company strives to act responsibly in its business practices and on workforce issues, to be a good steward for the environment, and to be a good neighbor in the communities where it does business.
Science and Technology
Kodak products draw on the company's expertise in imaging, printing, display and sensor technologies. These technologies, are themselves based on more fundamental science in the areas of materials science, computer science and device physics, to name only a few.
The sections below take you on a journey through a few of the technologies upon which we have focused our work in Kodak Research.
Pigment for OLED displays
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A Thousand Nerds Blog
If you want to read about the technology and innovations that come from the scientists, researchers and inventors of Kodak then "A Thousand Nerds" is the place to go.
Imaging Science
This field spans many scientific disciplines, from optics or color science to advanced computer science.
* Color Science : The scientific study of color perception and reproduction
* Digital Image Processing : The field that focuses on digital manipulation of visual data
* Systems Analysis : Including image modeling and
image simulation
Printing Technologies
This technology can be applied to almost any size surface - from postage stamps to building wraps. New applications are identified every day. Inkjet printing systems combine several interesting technologies from the engineering and physical sciences:
* Media :
Materials designed to receive ink or pigments
* Inks : Dyes, pigments and HiFi color
* Micro fluidics :
Systems to create and control complex inks at the micron-size scale
* Software :
Image manipulation and printer control programs
* Systems : Integration of the components in an optimized whole
Transforming for the Future
Today, we are experiencing the next step in the evolution of communications through pictures. Imaging science is converging with information technology to create new and exciting ways to capture and use images. This has the potential to profoundly change the way people and businesses communicate and work together. To that end, Kodak is poised to create new ideas and applications -- some of which we can't even imagine today, and others that are already appearing in the marketplace.
Display Technologies
Kodak researchers have made important contributions to the understanding of solid-state display technologies and of thin films for LCDs
Display Technologies
A range of solid-state display technologies and light-management films
Examples include:
* Organic Light Emitting Diode (OLED) displays. Initially developed by Kodak in the late 1980's, this technology involves self-luminous pixels, and doesn't require backlights used with liquid crystal displays. This offers clearer images, increased brightness and lower energy consumption when used in digital cameras, mobile phones, and other electronic devices. In addition to a joint OLED manufacturing venture with Sanyo, Kodak licenses OLED technology to various display and device manufacturers around the world.
* Wireless imaging will expand people's ability to capture and transmit images. Today, imaging capability is becoming common in wireless devices like cellular phones. Kodak is developing systems that not only allow people to capture images using their cell phones, but also to transmit and print those images at picture kiosks.
As new capabilities arise, the biggest decision for Kodak and other imaging companies will be choosing the opportunities to pursue.
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