Krispy Kreme

- Krispy Kreme -

1. Each of the coffee shops positions themselves in similar ways and very different ways. First of all Tim Horton's, they are known for their great coffee and quick service in their drive-thru. They also offer a lunch menu which is prepared in little time for those in a rush. Second Cup is known for its "cool vibe" atmosphere. You can relax and it is a great place to sit and chat with a few friends over a nice cup of coffee. Starbucks is known for its quite vibe. You can go in and try different types of coffees from all around the world. You can sit and sip on coffee and just relax and spend hours reading with out even noticing. Dunkin doughnuts is a coffee shop known for its cheap prices and cheap coffee. They sell doughnuts as well, but they are not as popular as they are at Tim Horton's or Krispy Kremes. Krispy Kremes is famous for its doughnuts. People actually lined up over night just to try these doughnuts. You can even go inside and watch your doughnuts being made. This coffee shop has more of a "fun" vibe. Once they have made a fresh batch of these famous doughnuts the sign outside lights up to let people know when there are fresh doughnuts. They have a neat technique for advertising as well; there is a bill bored with a box of doughnuts on them with steam coming from them. This will surely draw a lot of attention it self.

2. Krispy Kreme's target market is the "doughnut eating class" and children. Krispy Kreme is different then other doughnut shops because of all its "hype". Also, they let you watch the whole process of your doughnut being made, so you know it is fresh, and no other coffee shop does this. Unlike Tim Horton's new doughnuts, which are pre-made, and frozen when they arrive at the store, Krispy Kreme's doughnuts are freshly made by the hour, or whenever they run low. They also light a sign outside so when you drive by it catches your attention to let you know when they have just made a fresh batch. Krispy Kreme's main competitor is Dunkin Doughnuts. Now that they have locations in Canada they will have big competition with Tim Horton's. Krispy Kreme may have better doughnuts, but no coffee company in Canada compares to Tim Horton's coffee sales.

3. Leah does not work at any of these coffee shops, but she does have a relationship with them. She is a loyal customer at each of these shops. Leah visits