Kudler Fine Foods

Promotion Strategy

The main strategy we will use when promoting Duel Control is cooperative advertising. Because there is a Wal-Mart in or near every major city in America we will use a cooperative effort in advertising Duel Control fragrances and accessories. We will be featured on the new line of Wal-Mart commercials appearing on TV and on those commercials will be specials promoting cheaper prices for our gift baskets and larger sized fragrance bottles. Wal-Mart is the perfect partner for our company, we both offer quality products at affordable prices. In addition to our Wal-Mart commercials, we will also be promoting Duel Control fragrances on a country-wide college tour. We have teamed up with MTV and we will visit 40 major colleges and universities throughout the country. There will be performances by up and coming artists, prizes and giveaways to attract students to come out and see what Duel Control has to offer. On the college tour we will give away small samples of our uni-sex fragrance, lotions, and bath washes. We will also be handing out small booklets with upcoming Duel Control products and the mailing address of the company in order for customers to receive products by mail.

Product strategy

There are several Duel Control products that will be introduced to the market starting with the Duel Control uni-sex fragrance. We believe this will be the most popular product because of its relative uniqueness to other fragrances. There have been a few other uni-sex fragrances, but none with the high quality and life-span of Duel Control. We will use the success of Duel Control to introduce our other products such as lotions, body sprays, and bath washes. The Duel Control uni-sex fragrance is a fragrance that has a lighter scent, strong enough for a man yet not too strong for a female. Our main competitors Ck one and Ck be are not as long lasting and much more expensive