Le Bakers Business Plan
Essay by peachtra • August 24, 2015 • Business Plan • 3,032 Words (13 Pages) • 1,292 Views
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Contents
- Description of the Business
- Business name and logo
- Prime Function
- Legal Structure
- Vision and Mission
- Business Goals
- Competitor Analysis
- Situational Analysis
- Operations Plan
3.1 Production Process
3.2 Equipment
3.3 Raw Materials
3.4 Relevant Government Regulations
- Marketing Plan
4.1 Marketing Objectives
4.2 Marketing Analysis
4.3 Customer Trends
4.4 Marketing Strategies
4.5 Pricing Policy
4.6 Guarantees/Warranties
4.7 Promotional Strategies
4.8 Distribution
- Financial Plan
5.1 Accounting Systems
5.2 Appendix A: Establishment Costs
5.3 Appendix B: Estimated Annual Operating Expenses for the First Year
5.4 Appendix C: Cash Flow Forecasts
5.5 Appendix D: Break-even Analysis
5.6 Appendix E: Forecast Balance sheet (statement of financial position)
5.7 Sources of Finance
- Human Resources
6.1 Employee Details[pic 2]
6.2 Projected Training and Development Programs
6.3 Employee Remuneration Details
6.4 Employee Performance Appraisal Schedule
6.5 Incentive Schemes, Bonus, Profit Sharing
6.6 Method of Employee Participation in Decision Making
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DESCRIPTION OF BUSINESS
Le Bakers is a small business which will cater for the food industry. It will specialise in baked goods and will offer café style drinks. The potential of this business lies in its ability to grow through different avenues. These possibilities include offering catering to events, baking and making wedding cakes or cakes for special occasions and opening in more locations across state or nationwide. There is a huge potential market to be tapped into.
EXECUTIVE SUMMARY
Le Bakers is a newly developing small Australian business which began in 2015. It caters in the food industry. The business has many goals it strives to achieve through its universal vision and missions. These goals are financial, personal and social. The business strives to become a leading member in the food industry through its quality products that meet the standards of its customers. The number one priority of Le Bakers is its customers and satisfying their needs and wants through its products. Le Bakers pursues various avenues which include catering, delivery, wedding cakes, cakes for events such as christenings, birthdays etc as well as café style drinks. This gives Le Bakers a competitive advantage and expands the business. The products are homemade, fresh and use only the finest sourced ingredients. The business strives to open more locations across Australia as Le Bakers continues to satisfy its customers’ needs and wants.
BUSINESS NAME AND LOGO
The business name was derived from French ethnicity. The French were known for their pastries and desserts and Le Bakers wants to be known for the same reason. The name also associates itself with the function and the product of the business so the customer immediately knows what the business is about and the product it offers.
The logo is designed to inform the customer of the business and the product it offers whilst also appealing to the customer and therefore attracting a wider customer base. The chef’s hat is an internationally known bakery sign which allows for a greater recognition of Le Bakers.
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1.2 PRIME FUNCTION
The prime function of the small business Le Bakers, is to offer quality food at an affordable price. At Le Bakers we hope to satisfy customer hunger and thirst for people who are working and are on lunch breaks or for everyday shoppers. We also strive to offer a nice and luxurious environment for social gatherings.
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LEGAL STRUCTURE
The legal structure the small business Le Bakers will take on is a partnership. There will be a total of four partners who will have equal share in the business.
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VISION AND MISSION
The vision Le Bakers and its employees hold for the future is to expand and grow to be large enough to open stores across the state of NSW followed by opening nationwide across Australia.
The mission at Le Bakers is to satisfy customer’s needs and wants through quality goods that will leave them coming back for more. At Le Bakers we hope to have doubled our customer base by the following year.
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BUSINESS GOALS
Le Bakers holds many goals which it strives to achieve. These goals vary from financial, personal and social goals of the business and its owners/employees.
The financial goals of the business include increasing market share by 5% by the end of the financial year 2016 and making a profit by the end of the first year.
The personal goal of the business and its owners/employees is to leave our customers satisfied with the product and keep them coming back for more.
The social goals of the business include provision of employment. Le Bakers wishes to serve as a place of employment to family members and friends who are in search of employment.
BUSINESS OBJECTIVES
The objectives of the business include:
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