Levi

Levi Strauss: Originality, Empathy, Integrity, and Courage

Empathy means walking in other people's shoes. Empathy begins with listening, paying close attention to the world around you, and understanding, appreciating and meeting the needs of those you serve, including consumers, retail customers, shareholders and each other as employees. The Levi Company says that they are market driven, which means that they walk in their consumers' shoes. In the company's early years, that meant making durable clothes for workers in the American West. Now, it means anticipating the casual clothing needs of a broad range of consumers around the world. The Levi Company also says that being empathetic means that they are general. Levi Strauss' pants are sold worldwide in more than 110 countries. The company value ethnic, cultural and lifestyle diversity. They depend and draw upon the varying backgrounds, knowledge, points of view and talents of each other. Empathy also means engagement and compassion. This means that the company gives back to the people they serve and the communities they operate in.

Originality means being authentic and innovative. The Levi Company created trends, set new standards, and continuously improve through change. Steady and meaningful innovation is critical to their commercial success. The worldwide business environment is fiercely competitive. Global trade, direct communications and the ease of market entry are among the forces putting greater pressure on product and brand differentiation. To grow continuously, it is imperative that the company change, competing in new and different ways that are relevant to the shifting times.

Integrity means doing the right thing. Ethical conduct and social responsibility characterize the company's way of doing business. They say they are honest and trustworthy. Integrity includes a willingness to do the right thing for employees, brands, the