Loreal
Essay by 24 • May 12, 2011 • 410 Words (2 Pages) • 1,449 Views
"L'Oreal": The Company
The L'OrÐ"©al Group, headquartered in the Paris suburb of Clichy, France, is the world's largest cosmetics and beauty company. L'OrÐ"©al has developed activities in the field of cosmetics, concentrating on hair color, skincare, sun protection, make-up, perfumes and hair care. L'OrÐ"©al is active in the dermatological and pharmaceutical fields. L'OrÐ"©al is also the top nanotechnology patent-holder in the United States. The CEO of L'Oreal SA is Jean-Paul Agon.L'OrÐ"©al is a listed company, but the founder's daughter Liliane Bettencourt, who is one of the richest people in the world, and the Swiss food company NestlÐ"© each control over a quarter of the shares and voting rights.
Mission: The right to be beautiful day after day: L'OrÐ"©al strives to make this a reality within the reach of every woman and every man. This ambition is reflected in a brand portfolio unequalled anywhere in the world. Since its creation in 1909, the group has always considered this mission of prime importance.
Values: Striving For Excellence, A Passion For Adventure, Enrichment Through Diversity, Valuing Individual Talent, Leading Innovation In Beauty.
Group Profile:-
 A century of expertise in cosmetics,
 Ð'Ђ15.8 billion consolidated sales in 2006,
 19 global brands,
 Presence in 130 countries
 52, 403 employees
 496 million euros in R&D investments
 4.4 billion units manufactured annually
 14.5 billion euros in consolidated sales
L'OREAL GROUP BRANDS
(as of 2006)
Professional
Products
Division Consumer
Products
Division Luxury Products
Division Active
Cosmetics
Division
Ð'* KÐ"©rastase
Ð'* L'OrÐ"©al Professionnel
Ð'* L'OrÐ"©al Technique
Ð'* Matrix
Ð'* Mizani
Ð'*Redken Ð'* L'OrÐ"©al Paris
Ð'* Garnier
Ð'* Maybelline New York
Ð'* SoftSheen-Carson Ð'* Biotherm
Ð'* The Body Shop
Ð'* Cacharel
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