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Loreal

Essay by   •  May 12, 2011  •  410 Words (2 Pages)  •  1,442 Views

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"L'Oreal": The Company

The L'OrÐ"©al Group, headquartered in the Paris suburb of Clichy, France, is the world's largest cosmetics and beauty company. L'OrÐ"©al has developed activities in the field of cosmetics, concentrating on hair color, skincare, sun protection, make-up, perfumes and hair care. L'OrÐ"©al is active in the dermatological and pharmaceutical fields. L'OrÐ"©al is also the top nanotechnology patent-holder in the United States. The CEO of L'Oreal SA is Jean-Paul Agon.L'OrÐ"©al is a listed company, but the founder's daughter Liliane Bettencourt, who is one of the richest people in the world, and the Swiss food company NestlÐ"© each control over a quarter of the shares and voting rights.

Mission: The right to be beautiful day after day: L'OrÐ"©al strives to make this a reality within the reach of every woman and every man. This ambition is reflected in a brand portfolio unequalled anywhere in the world. Since its creation in 1909, the group has always considered this mission of prime importance.

Values: Striving For Excellence, A Passion For Adventure, Enrichment Through Diversity, Valuing Individual Talent, Leading Innovation In Beauty.

Group Profile:-

 A century of expertise in cosmetics,

 Ð'Ђ15.8 billion consolidated sales in 2006,

 19 global brands,

 Presence in 130 countries

 52, 403 employees

 496 million euros in R&D investments

 4.4 billion units manufactured annually

 14.5 billion euros in consolidated sales

L'OREAL GROUP BRANDS

(as of 2006)

Professional

Products

Division Consumer

Products

Division Luxury Products

Division Active

Cosmetics

Division

Ð'* KÐ"©rastase

Ð'* L'OrÐ"©al Professionnel

Ð'* L'OrÐ"©al Technique

Ð'* Matrix

Ð'* Mizani

Ð'*Redken Ð'* L'OrÐ"©al Paris

Ð'* Garnier

Ð'* Maybelline New York

Ð'* SoftSheen-Carson Ð'* Biotherm

Ð'* The Body Shop

Ð'* Cacharel

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