Mac Swot

Accessories.

Strengths

* Extremely strong relationships with distributors.

* Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.

* An efficient, stylish retail store.

Weaknesses

* The struggle to build brand equity.

* The inability to provide instant gratification by having all sizes in stock.

* Forecasting fashion is difficult but necessary to profitability.

Opportunities

* A growing segment of the market that is increasingly bothered by having to travel to too far for nice shoes.

* An industry that seems immune to recessions.

* The ability to operate on lean overhead relative to competitors.

Threats

* The introduction of a competitor to the shoes and accessories market with a similar business model.

* Completely misjudging where fashion is headed.

* Constant delays in the shipment of product or the unavailability of many of the advertised designs.