Manspa Experience

TABLE OF CONTENTS

TABLE OF CONTENTS 1

Confidentiality Agreement 3

Executive Summary 4

1. Business description 9

1.1. The spa business 9

1.2. Company Description 9

1.3. Legal Structure 11

1.4. History and Current Status 12

1.5. Goals and Objectives 12

1.6. Critical success factors: 12

1.7. Company Ownership: 13

1.8. Provisions for Exit and Dissolution of the Company 13

2. Products and Services: 13

2.1. Service Description 13

2.2. Product Descriptions: 16

3. The Market 17

3.1. Industry Analysis 17

3.2. Target Market and Market Analysis 20

3.3. Competitive Analysis 22

4. Marketing Strategy 24

4.1. Challenges in the marketplace 24

4.2. Market segmentation 24

4.3. Targeting strategies 25

4.4. Positioning statement 25

4.5. Product/Service Strategy 26

4.6. Pricing Strategy 26

4.7. Promotion and Advertising Strategy 26

4.8. Sales strategy 28

4.9. Sales Promotions 28

4.10. Sales Forecasts 29

5. Management 30

5.1. Organizational Structure 30

5.2. Management Team 31

6. Operations 32

6.1. Location 32

6.2. Equipment 33

6.3. Personnel 34

6.4. Operating success factors 37

7. Financials 38

7.1. ManExperience Spa financial success factors 38

7.2. ManExperience Spa financial risks 38

7.3. Financial assumptions 39

Profits and Losses Statement 42

Cash flow statement - Fiscal year 2007 46

Balance Sheet 47

Business Ratio 48

Appendix 49

Industry and Competitive Forces Analysis 50

Strength and Weakness Analysis 51

Evaluating Management Performance 52

Partnership Agreement 54

Some Images of Products and Equipments 62

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by ManExperience Spa in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of ManExperience Spa.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to ManExperience Spa.

Upon request, this document is to be immediately returned to ManExperience Spa.

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Signature

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Name

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Date

This is a business plan. It does not imply an offering of securities.

Executive Summary

Business Description

ManExperience Spa aims to be the premier spa in Rijswijk, South Holland, established as the only spa totally dedicated to care for men. The spa operates as a full-service day spa providing treatment-based face and body skin care, massage, aromatherapy, and hydrotherapy for men. The goal of the day spa group is to help men relax and reduce stress through spa treatments and lifestyle products. The business will be set up as a partnership with Cam Thu NGUYEN, Gloria VELEZ GARCIA, Joey STORK and Yunita Theresa MELATI owning equal portions of the operation.

Our mission is to develop a relationship with the customer by understanding and delivering to his needs. This is achieved by providing the most individualized attention in a warm and social environment. ManExperience Spa is more than just products and services. We also focus on life style. Our vision is to establish itself as a dependable destination to which men can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

Products and Services

The services delivered at ManExperience Spa are specifically designed with men in mind. Men can enjoy facial treatment, massage or other facilities like sauna, Jacuzzi, hydrotherapy bath and solarium. This is all done in a relaxing, serene setting.

The market

ManExperience Spa has chosen Rijswijk as their area for the business venture. Rijswijk (population: 47,693 in 2004) is a suburb of The Hague in the western Netherlands, in the province of South Holland. In a research done by TNO Inro in September 2001, Rijswijk is forecasted to be the most popular office location in the Netherlands by 2020.

The growing number of men going to spas on their own is developing all over the world. And the Netherlands is not an exception. It is expected that nearly 50% of customers taking spa services are men. ManExperience Spa is born to capitalize on this opportunity.