Marco's Pizza

Table of Contents

Executive Summary………………………………………………………………………..….. 2

Introduction…………………………………………………………………………………..…3

Question 1……………………………………………………………………………..………..4

  Strengths

  Weaknesses

Question 2……………………………………………………………………………….…..….5

  Opportunities

  Threats

Question 3………………………………………………………………………………………6

  Pizza Hut

  Dominos

Conclusion………………………………………………………………………………………8

References………………………………………………………………………………………9

Executive Summary

The purpose of this assignment is to indicate strengths, weaknesses, opportunities and threats of Marco’s Pizza. The SWOT analysis has been analyzed and so as other of the competitors.

Introduction

Marco's is exceptional amongst the big five pizza franchises because it is the only pizza chain started by a real Italian. Not only that they strive to deliver out pizzas within half an hour; they also strive to only use the best quality ingredients on their pizzas. It was founded in Toledo, Ohio in 1978 and it is still headquartered as it is in the United States until today. Marco’s Pizza founder named Pasquale "Pat" Giammarco originally from Italy moved to the United Stated worked in his family’s pizzeria since he was nine years old. He then created a mysterious sauce recipe with his father and sets his sights to make high quality pizza on a bigger scale. Unlike many pizza chains, Pasquale “Pat” Gimmarco has established a few requirements on standards to maintain the consistency levels of freshness and quality, for example, an exclusive sauce recipe that blends imported spices, branded blend of three fresh cheeses, dough made fresh daily in each store, and three types of vine-ripened tomatoes. Marco's is a cult-favorite in the Midwest since the first store in 1978. The current CEO Jack bought the franchise rights in 2014 and set his goals on becoming the largest chain. He took in a team of professional managers which most had experiences in other food chain franchise like Papa John’s, Little Caesars and Domino’s. The team could build a profitable business model for franchisees and also knew how to grow a franchise brand that delights customers. Finally, in 2016, Marco’s Pizza is labeled as the “undisputed Kings of new store development” by Entrepreneur Magazine.

Question 1

STRENGTHS

There are several strengths as positive attributes internal to the organization. Marcos’s Pizza is a franchise, which gives them the ability to expand their business farther than what would be obtainable with just one owner. First of all, Marco’s Pizza has advertising as a strength. This is because they strongly promote all of their social media not just the Marco’s Pizza’s website, for example, links with Twitter, YouTube and Facebook. Moreover, they also provide the complete menu online, it’s user friendliness will ease customers’ ordering. This is another strength that Marco’s Pizza has as they have comparative advantage over a lot of pizza restaurants that do not offer this service. In addition, Marco’s Pizza has a good reputation for its delightful pizza made with exclusive ingredients as mentioned including the old secret recipe sauce that was developed by Pat and his father, pizza dough freshly made in every store on a daily routine unlike most of the other pizza restaurants, and a unique blend of three cheeses to blanket their pizzas; whereas most of the other pizza restaurants ship cheese substitute. Lastly, Marco’s Pizza’s franchising demand is very high as they have a system of consistency throughout the chain. They also highly promote franchising in everywhere possible, for example. Marco’s Pizza’s website itself has a form to receive a free Marco’s Pizza franchise information report, they also provided their number to be called for any enquires about franchising.

WEAKNESSES

Weaknesses are those negative attributes internal and under the control of the organization. One of Marcos’s Pizza’s weakness is they do not have a vision or mission statement. It is a weakness because companies should openly share the drive behind their company and be proud of it. The more clearly you can articulate your high-level goals from the start, the less time and resources you will spend on trying to fix poor communication, alignment, employee engagement and unwanted cultural behaviors later. Your strategic goals and tactical plans will be more aligned, streamlined and easier to communicate to your stakeholders. Also, Marco’s Pizza is only known nationally. As compared to other pizza restaurants like pizza hut and dominos on the other hand are known internationally.

Question 2

OPPORTUNITIES

Opportunities include potential in the market place, because of their high dedication in doing their work, Marco’s pizza have a high and good reputation and big satisfied customer base. Also, thanks to this reputation many local and international investors will be very grateful to have the franchise of Marco’s Pizza. There are several interesting trends that make marco’s pizza franchise a best bet. Their pizza is popular in the United States. Marco’s Pizza spends 40 billion per year on pizza and Forbes.com reports that in less than two decades, per capita pizza consumption has gone up 41%. Also, Marco’s Pizza goes for healthier choices, research by the National Restaurant Association shows that 71% of adults are trying to eat healthier at restaurants than they did just two years ago. Marco’s pizza is sensitive to the trend, as the best-in-class pizza brand, they only serve fresh, premium ingredients, and also wide array of menu choices. In addition, the United States Department of Agriculture praises pizza as a significant source of calcium, protein and fiber, and says pizza sauce is a good source of lycopene, a naturally occurring chemical that makes tomatoes red and may have healthy antioxidant properties. Lastly, the demand for small business opportunities. Small businesses are a continuing source of dynamism for the American economy, and they are now growing at the fastest pace since Great Recession. This encourages Americans pursue their own vision by going into business for themselves.