Swot Analysis For Pizza Connection

SWOT Analysis for Pizza Connection

Strength

Pizza Connection demonstrates numerous strengths within the organization when meeting with the owner, Dave Collier. Mr. Collier explained to our firm that they have been successful and at the same time benefiting from the rise in popularity of pizza that swept across the country during the past few years. He also stated that, with this rise in popularity of pizza, his company took advantage of the trend and created the franchiser's home office to coordinate national and regional marketing which also included advertising support. In addition, Mr. Collier knows the market well and is willing to do whatever it takes to take advantage of the opportunity that may lay outside the company.

Moreover, Dave Collier also explained to our firm that, because of the coordinated national and regional marketing strategy, it will also give a boost with the internal process within the organization. Mr. Collier also provided a strong product development support. With this strong product development support, there will be a new line of specialty pizzas that will expand Pizza Connection's market appeal. This is a very strong aspect to our firm because it shows that Pizza Connection is willing and ready to make the best changes for the company.

Weakness

When there is strength, there is also weakness. During our meeting with Mr. Collier, he told us that he noticed a decline in sales. Over the past few months, the number of customers has declined steadily. He further explained to us that he believes that customer demands have changed. To be more in-depth, he believes that providing high-quality pizza at a reasonable price was no longer enough. Instead, providing speed, convenience, and alternative dining options is the key. Our firm then realized that these were some of the areas that they lack in: 1.) Dine-in customers; Pizza Connections were not providing dine-in patrons with fast enjoyable food. Customers now want to get-in, be seated, provide with fast high quality service, and get out quickly. 2.) Phone-in customers; Pizza Connections lacks in making sure that customer food is ready to be picked up. 3.) Carry-out customer; lack of providing speed and convenience to customer when ordering and receiving there food.

Another weakness that came to light in our meeting with Mr. Collier was that there was a lack of space in the restaurant to do parties. Parties are a growing trend with little league baseball teams, youth soccer teams, and birthdays all have been part of this growing demand for party space in restaurants. Our firm has to find a solution for this because this is a community involvement problem. If the community starts to complain, then slowly but surely Pizza Connections will be out of business for good. Our firm wants to make sure that our clients in the surrounding community are pleased with the organization and the services they provide.

Opportunities

After carefully analyzing Pizza Connection