Market Research

Market Research

Marketing Plan

1 credit @ level 3

1. Introduction:

We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and

its derivatives,sea products and we comercialize a large variety of moroccan beauty products .

The majority of our customers are located in Europe, the United States and in South Est Asia.

Our Process manufacturing is the most modern where Quality standards are respected in each process steep .

Our charter is to offer to our partners a high quality and service.

Our company plays a very great social role by its implication in much of associative pojects aiming at the improvement

of the material and cultural conditions of the Berber rural woman.

Argani products are hair and skin care product made from both the unique Argan oil which is believed to be one of the rarest oils in the world from the Argan tree (Argania spinosa) in the South Western regions of Morocco and Ghassoul clay which is very rich in trace mineral and most necessary health and beauty elements such as Magnesium, Calcium, Silicon, Iron, Potassium, Sodium. Our products are 100% pure and organic at an acceptable price.

2. Mission Statement:

We believe that beauty has always played an important role in people's lives. We also believe that by enhancing the well-being, the satisfaction and the self-esteem of people, we help them have a better and happier life.

The purpose of our product is to provide high customer satisfaction in the rising market of cosmetics and toiletries by rendering excellent service, quality product, diversity and 100% bio product. Quality, price and reliability are our principle concerns.

Argani is dedicated to serving all expressions of beauty and well being, which it seeks to make accessible to women and men all over the UK. We embrace the philosophy of innovation by researching and developing our new product.

3. Objectives:

Our main objective and priorities is to fulfil costumers' needs by providing them a high quality hair and skin care products which are still new to the UK markets and unique with their favorable medicinal and cosmetic properties.

Because the health of the consumer is our priority, our Argani products have many beneficial effects on human health due to its richness in vitamin E which offer the skin a new vitality and complete beauty care by affecting the inward and the outward layers of the skin (which effects such as pursuing skin density, alleviating the inconveniences caused by skin dryness or greasy skin, hair fall-outÐ'...)

Another objective of the