Marketing 120 Booster Juice Case Study

Ben Garton

Marketing 120

January 19th, 2017

Booster Juice Case Study.

1. Some strengths that Booster Juice has are that it has a variety of different types of Smoothies and they are healthy. They also have food offerings such as fresh made Panini’s, Wraps, and Quesadillas. Opportunities that Booster Juice had at the time they opened up was that there was high demand in Canada for a healthy fast food alternative. However, there are now threats such as shakeology shakes that are healthier then booster juice. They have also become popular over the last few years. Some weaknesses of Booster Juice are that they are expensive and time consuming. This may cause Booster Juice to lose its market share in the coming future.

1. It isn’t a fully convenient mission statement because it isn’t always convenient to customers. For example sometimes people would rather just make a shakeology smoothie at home instead of going to the mall and getting a Booster Juice. It’s also cheaper to just make a shakeology shake at home.

1. Two SMART objectives for Booster Juice would be how they target people who want a healthier lifestyle, but are also in a hurry. It’s specific because they know who exactly they want to target. It’s measurable because the majority of people are busy and they want to be healthy. They will be able to track this by the surveys they do of how satisfied their customers are. It’s attainable because they know that people have busy lives but they also want to be healthy. Booster juice smoothies are a great way of being able to have a busy, but healthy lifestyle. It’s realistic because the average person doesn’t have time to eat healthy all of the time so Booster juice is a great example of how people can still be healthy with busy lives. It’s time bound because it can be done in a certain time period. Another SMART objective of Booster juice is how they now have Greek yogurt with three different types of fruit on top. They are mixed berry, mango passion fruit and banana coconut. This helps booster juice expand their different types of healthy products. It’s specific because they want to target people who don’t just want smoothies but other healthy products. It’s measurable because they will see how popular this new product is. It’s attainable because people are always willing to try new products and want something different. It’s realistic because people will most likely want to try something new and they will keep buying it.

1. Booster juices target market are males and females who are looking for a healthy alternative to fast food. They must appreciate timely and quality service. Their general customers earn mid to high incomes. Their main goal is to create a healthy option for fast food, but still having fast and timely service.

1. Their products that they are currently selling are smoothies, booster juice greek yogurt, whey protein powder, O.N.E coconut water, Acai original juice from Zola, Kind bars, pumpkin seed crunch, Promax bars, Quest protein bars, CheeChea puffs. They also have merchandise such as Booster Juice foam baseball, Booster Juice stainless steel shaker etc… Last but not least they have books like called, The Clear Skin Diet, 150 Healthiest Foods on the Planet, Live Good, Your Brain on Nature, Juicing for Life, and the Wheatgrass book.  Places that they have their product available are shopping malls or their own stores. Their prices vary from product to product. However, they mainly target people with medium to higher incomes. That probably means that Booster juice isn’t too cheap. Booster juice has different promotions such as Booster Juice day. They also have a Booster Juice fundraising program. What happens is that different organizations buy booster juice vouchers for 3.75 and then sell them for 5.00 to make a profit of 1.25. Also, they have different T.V. commercials such as Cuppy goes to a hockey game, Booster Juice “Not much to it” golf commercial, Booster Juice “Not much to it” Baseball commercial, and Bautista Blast Taste explosion.

1. I think that Booster Juices strategy is highly effective because people really seem to like their products and their customer also seem to be satisfied. Also, their commercials seem pretty good so that is really effective towards their company. I think if Booster juice keeps listening to their customer and they keep offering different types of products they should stay successful for the next decade at least, if not longer.

1. For market penetration they should keep up with their yogurt and their protein bars. I think they should because they are a change from just smoothies and it gives customers more options. For market development they should come up with more healthy foods and wraps. I think they should do this because it’s healthy and it’s something to eat other than just a few choices. I think that Booster juice should develop a salad bar. I think they should do this because their target audience are people who want to eat healthy. A salad bar would be perfect because people usually are always willing to try new things and I think that people who go to Booster juice often would enjoy something new. I think that Booster Juice should diversify out of North America and into Europe and the Caribbean. I think the Caribbean would be a good idea because it’s warm all year around and people there would enjoy a healthy smoothie on a really hot day. I think that going to Europe would be a good idea as well. First of all, lots of them are like us and they are busy and still want to be healthy. I think that Booster juice could possibly make more money in the future if they diversify into Europe and the Caribbean.