Marketing Audit Overview

The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data.

I this project the marketing structure of EMC Corporation will be analyzed. I am not able to conduct this project within my own organization for it is a government contractor which currently has a 15 year contract exercised. Marketing is not a big priority at the moment for my current company. I recently attended a week long summit held by the technology company EMC, while most know EMC as a technical hardware vendor, they also have a very strong presence in the software department. In my current job I deal very I with EMC technology and have been exposed to a vast array of their inner workings. The conference I am currently attending serves as a perfect research opportunity to get prospectus on where they are and where they are heading in the IT industry. I have been involved in various NDA (nondisclosure agreements) related meetings which has enabled to gain a clearer view on where they might be focused as far as their marketing plan goes. I plan to obtain marketing related data from this conference, research from the internet, companies they have acquired into their family, and financials. EMC is a public company therefore getting financial trend information should not be a problem. This type of information is available all over the internet. I will look up some of their information on Scottrade. I am a member of this trading firm and access to this data is readily available. I have also acquired information from interviews with salesmen and meetings with company engineers. Problems may come