Marketing Mix
Essay by 24 • March 29, 2011 • 745 Words (3 Pages) • 1,262 Views
Developing MBA Programme
Marketing Mix
Abu Dhabi University
The 4 PC developing
Abu Dhabi University set the current Marketing Mix as the follow
Product: Master of Business Administration (MBA) programme
11 courses (8 core Course) and(3 Elective) consisting of the following :
 8 Core Courses:
Each student is required to complete the following:
Course Title Credit Hours
Marketing Management 3
Financial management 3
International Business Management 3
Advanced Managerial Accounting 3
Leadership and Communication 3
Strategic Management 3
Managerial Decision Models 3
Integrative project 3
1.
 3 Elective Course: Student must take 3 elective course to specialize in any interested field
Course Title Credit Hours
Investments and Portfolio Analysis 2
International Financial Management 2
Human Resource Management 2
Operations Management 2
Marketing Communication 2
International marketing 2
Business Intelligence 2
Student with non business backgrounds Bachelor's are required to take the below pre course before starting MBA
 3 Pre-Core Courses
Pre Course Credit Hrs
Managerial & Organization Behavior 2
Statistics and Research 2
Financial Accounting 2
Basic Marketing 2
11 courses Abu Dhabi University should take a different decision to deliver a superior product to their customer by developing the follow
* Brand name: AHU University should build a name using the 3 concepts mentioned by the dean Dr. Khalifa Flexibility-Leadership-Excellence
* Styling: AHU is following American style, students who wants to rive their MBA should work very hard
* Service: potential and current MBA students needs more care from management: they already checked couple of university. And for that AHU should give better service, ( separate registration counter for MBA students, e-library,
* Functionality; as service MBA should work very good: which means that students should be satisfied
* Quality: an elite of PHD teacher in charge of the MBA, Dean reputation,
Price: Graduate school involves some serious commitments--not just time and money, but a decision about future and how we're planning to spend
AHU should double check with this later, price matter a lot and for that
* AHU should have a pricing strategy( a market study should be done correctly)
* Price flexibility: AHU should give their students more facility payment to don't bother the student with that through a lot of way: such as banking loan should be accepted to push more for their program EX: Wollongong university, Al hosn University, British Dubai University...
* Lower the price( new university, some customer may be afraid as they will be the first bunch having MBA you will attract more students ( in Al Hosn university : each credit is dhs.2000 included text book books, NYIT is charging less than Abu Dhabi and do have 50 years worldwide experience.
* Market demand
* Courses offered
* Diversity
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