Marketing Plan

The process to develop a trade plan must be similar to the process when a boy begins to take his first steps. One is due to learn and to discover the market, to develop the enterprise capacities, to know the strengths and weaknesses, within the framework to establish clear and measurable objectives of the strengths and the weaknesses, to develop to the strategies and plans that allow to reach the raised objectives, to execute the plans so that the things happen according to the programmed thing and finally to analyze the results and of taking necessary the corrective measures. A trade plan must include an executive summary of the plan, soon a revision of the market with analysis of tendencies, segments of objective market. Next an analysis of the competition, analysis of products and the business, objectives and I put raised in terms of sales, and strategies of positioning, product, price, distribution, communication, plans of action and forms of implementation, that include means plan, budgets, cronogram and tasks and finally an evaluation model that allows knows the advance and the results sales. In order to be able to obtain before mentioned it is necessary to divide the processes. In this occasion Pale will be described to the attributes of our new Reggaetton production Hall. In addition, mention of the trajectory of the service life and the factors will become that this trajectory will hit. Also, one will explain the strategies of the positioning and differentiation, while we identified the strategies of suitable price that are due to apply to our new disc. A CD with educative music for children nowadays is a product that does not have much competition, since nowadays educative music with a sticky rate does not exist. This product has several attributes? Economic price? Music that this fashionable one and calls the attention of the children, young people and adults? Form but amused to learn? Lнricamente speaking took a positive message. If we spoke culturally, regguetуn is a music that can be considered urban and since this music were born here, can be said that it is of town. This sort to has caused commotion in all the ages and social classes are by which it is good moment to call the attention of the children. It maintains to the consumer learning with a musical style that is recognized by our children. Reason why we can observe, the products have a life, reason why next, I detail the four stages of the same one: The introduction or birth is considered the first stage of the product. It is the appearance of an innovating product in the market, with a program of complete trade. This stage has the following characteristics: product, limited number of models, frequent modifications, indiferenciado product. As far as the competition, she is enough, null, or it does not exist. The innovating clients represent the 2.5%. The early adoptadores represent the 13.5%. The indifferent ones are concentrated in those who have greater necessity and capacity of purchase, in which it is possible to be induced to buy and. The slow sales, losses or, difficulty to foretell the demand. The utility is null by high commercialization and production costs and the global strategy is the development of markets. The growth, known like the acceptance stage of the market. Clients, massive market, opportune majority 34%.Utilidades, discharges and in growth, economies of global scale and costs bajos.Estrategia, penetration in mercado.Estrategia of distribution, intensive, high number of distributors, establishment of long term relations with retailers and wholesalers. The following stage is called maturity. In this stage the sales are increased. It is not possible to add new consumers in indefinite form, since it is the longest stage. The product contains great number of differentiated models. When of competition we talked about, the competitors become stabilized. The clients consider a massive market in this stage and in the sales, the growth is in smaller proportion. The utilities also decrease and the costs stay stable or on the contrary it increases. The global strategy and the positioning are defensive. In the strategies of prices they are considered very low and they tend to decay. As far as the promotion strategies it is of its importance the aggressive loyalty to the mark and promotions to retain consumers and distributors. The last stage is the declivity. In this stage the product is obsolete since they appear other that are of better quality or happens a change in the taste or preference of the consumer. Also it can happen that there is an elimination of a model or purification of line in the product. As far as the competition and sales one talks about, the same one is decreasing since it happens a low number of competitors or indirect competition. An efficiency or abandonment in the global strategy exists. It is important to always know the stage in which are the products of the company for obvious reasons already previously mentioned. In the case of Rate Record, we have a new product and educative, which goes to a segment of children between the ages of 5 to 10 years, but in order to make it more attractive and interesting a sort of music was chosen (regguetуn) that at the moment is in the last stage of growth soon to enter the stage of maturity of its service life. Said of another way, it is necessary to take advantage of the moment, since within two to three years more, the sort could begin to enter the declivity stage. How could hit this service