Marketing Process

The tourist potential of the climatic, landscape, historical & cultural resources of Canada, & New York (USA)

The designations I have chosen are both on the American continent. The statistics used are based on the European traveller. Because of the vast difference in population density of Canada and the U.S.A, I have decide to centre my comparison around the vast metropolis of New York and western Canada (Calgary-lively city lake Louise-scenic resort)

Canada is situated in the north of the American continent: it is one of the most visited countries in the world. This means that the number of incoming visitors is immense. Renowned for its stunningly beautiful countryside, Canada mixes the flavour of Europe with the bustle of trendy New York, The Canadian Rocky Mountains and its parks, is a destination of choice for millions of visitors annually. For over 100 years the community of Calgary have enjoyed living among the most beautiful natural surroundings in North America.

"The continents territory is divided between only Canada and USA its population of over 277 million is heavily concentrated in a pocket between the grate lakes and the east coat." (Burton 1995)

As we all know New York is situated to the south of Canada and located on the west coast of the United States. New York is a vibrant, sophisticated, diverse and happening 24-hour city with plenty to see and do day or night The north east roughly revises 40 per cent of the USA population, 37.6 per cent of all domestic tourism is focused on the three states around new York, new jersey and Pennsylvania

Known as the "Big Apple", featuring the world famous buildings such as The Empire State and Chrysler buildings. New York is oozing with culture; you could easily spend a day strolling through one of its many galleries and gardens or choose from 150 museums including the Museum of Modern Art, The Metropolitan Museum of Art and the American Museum of Natural History all well known across the globe.

Canada :

The surrounding areas of New York and down town Calgary in Canada are very similar .The major difference is the terrain, because Calgary is the gateway to the eastern rocky mountains, which rear up in a sheer wall of snow-capped peaks seventy kilometres west of the city.

Only an hour's drive west along the Trans Canada Highway from the city centre is Banff National Park, the pride of Parks Canada and a showpiece of Canadian wilderness. The Banff town site and resort is renowned for its luxurious accommodation, including the historic Banff Springs Hotel, as well as its bustling nightlife. With almost 30 feet of natural snow a year and lifts running up to 10,000 feet, the ski hills of Sunshine Valley, Mount Norquay and Lake Louise are ranked among the best in the world, 2000- foot mountain and extreme sports.

Most of the sales are for package holidays. But its main attraction is the winter snow; Pinched between the slopes of one of the world's most rugged mountain ranges and grasslands, Calgary is a city constantly on the move, regularly expanding to attract more tourists.

A target market that this has helped to reach is youth which thrives on the

"Greatest Outdoor Snow and sport," ( Barid 2000)

(extreme sports) One of the main attractions in the city is the Palliser Hotel's famous galas. Which people come to see and experience saying in one of the best hotels in the city.

New York:

Tourism in New York is aimed towards the city break, New York is a tourist hot spot for America inland around Manhattan there are many historical and cultural attractions. There are well over 300 places of interest in Manhattan alone. For Example: The Statue of Liberty, Times Square, Central Park and many more. It is well known for shopping areas that attract people to spend their money also many honeymooners have a romantic week away in the 5 star hotels. It has become known as a "luxury city"

Architecturally, the empire state building and the statue of liberty are very interesting: there are also many types of museums and galleries that all add to the tourist diversity of the city of New York.

New York is also the basis of many Hollywood film productions. also One of the main reasons for travelling to New York is business in the city. New York is one of the world's financial hubs and is home to Wall Street, where billions are thrown about on the NYSE (New York Stock Exchange). With all these areas bring in tourism the economy intake is growing.

A major factor that affects the choice of destination for tourists is the stability of the area, politically and economically. New York has a sound infrastructure. E.g transport NYPD ,NYFD the business customer depends on this stability and business people from around the world appreciate the diversity of new York.

Located on the west coast of the United States, New York lies 237 miles north of Washington

DC (The Capital city of the USA). It has three international airports(Newark, La Guardia, and JFK) dotted around the city outskirts servicing what is widely known as 'the gateway to the USA

Positive and negative impacts:

The media advertises globally both destination New York/ Canada as being within the top ten most desirable destinations in the world. The factors that add towards this are main areas such as transport; there are good transport facilities in both places which makes them easily accessible for visitors.

Through out history different ethnic groups have moulded the character of Major tourist destinations. New York characteristically has a strong Irish back ground. Where as Canada has more of a multicultural flavour, particularly combining English and French.

The prices available to the customers/ visitor is one of the reasons why so many English people visit these country as England taxation levels are high and adds up to you paying half what you would in England.

Price New York:

Flights to New York are expensive at the best of times, due to the high levels of business in the city and as the gateway to America via connecting flights from Europe to other cities in the USA; the international airports are always busy. Eating out in Manhattan is expensive like in all major cities, but with thousands of small eateries and delis located anywhere and everywhere, the cost