Marketing Research

Alessandro Lozano

Michael Tolliver

Ms. Guilbault

Marketing Research

Project Development Plan

1. Marketing Problem

2. Challenge

3. Objective

4. Information needed

5. Methodology

Marketing Problem

Warner Southern College is an institution that is based on faith, scholarship and servant hood. This institution provides students, faculty, and staff with many services including the cafeteria where most indulge with exquisite choices of food, the Student Union Building (SUB) where one can take a load off by partaking in numerous games such as Table tennis, Billiards and the latest Video Games, and the Gym just to name a few. But a place that gets little or no recognition is the schools book store located in the main building otherwise known as the Rigel Center. The Book store serves as a convenience store where students purchase their class book and can also buy school related supplies such as pencils, pens, flash drives and memorabilia. But With the SUB and the Gym acquiring the students interest the book store is often empty, once student purchase their books the book store receives little visitors other than the mailman, and its employees.

Challenge

The main challenge that we would encounter, would be trying to direct the flow of the schools foot traffic around and thru the bookstore and away from the sub, we would also have to find some sort of common ground with the school about the types of magazines and entertainment they would allow us to sell. The most important challenge will be getting the attention of everyone on campus

Objective

1. To