Marketing Strategies

Index.

• Product Research and development

• Positive Thinking and Effective Marketing Go Hand in Hand:

• Marketing Mix

• Validity of dead sea products and their health benefits.

• Acne Aging and skin problems Arthritic Disorders

• Balneotherapy Bromine

• Cellulite Calcium Chlorine

• Dandruff Dry skin

• Firming Breasts

• General Stress

• Hair

• Insomnia Iodine

• Magnesium

• Pelotherapy Potassium Psoriasis

• Rheumatism

• Skin Skin Allergies Skin problems Sodium Sulfur

• Our products

Product Research and Development:

Dead sea cosmetics believes in developing products with what Mother Nature gives us in a manner that protects the Earth and does not compromise the ability of future generation to sustain themselves.

Substantial investments of time and money are directed towards the research of how the skin can be protected and repaired with the benefits of the Dead Sea minerals and natural ingredients combined with the newest discoveries in cosmetology.

Our facilities are equipped with today’s most advanced machineries.

Strict quality control procedures accompany all production stages.

We produce our products in accordance to the need of our customers.

Positive Thinking and Effective Marketing Go Hand in Hand:

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it’s like embarking on schooner race with no wind in your sails. You’ll have no momentum or direction, and the competition is guaranteed to overtake you.

Attitude has an insidious way of infiltrating everything we do; and it can lift us up to great heights or pull us down to the depths of failure. It can energize us to do and say all the right things at the right time, or it can undermine our motivation and cause us to sabotage our own best laid plans.

The bottom line is this: either we own our attitude or our attitude owns us. Every now and then, it’s necessary to make a conscious decision to take charge of our thoughts, attitudes, and habits. An unfocused effort, whether it involves marketing or any other aspect of business, is sure to produce inferior results.

Allowing negative thoughts to infect your mind creates a cascading effect of self-defeating behavior. In direct sales, one needs to have a winning attitude and a magnetic personality to influence and persuade prospects to become customers. That’s only the tip of the iceberg, though, because a successful salesperson also needs to have the finesse and people skills to win back lost customers, negotiate the best deal, ask for and get sales referrals, inspire teamwork, and have the energy and optimism to overcome setbacks and keep moving forward in the face of temporary failure. Without a positive mental attitude, none of that is going to happen.

Cultivating a positive attitude also feeds the creativity and optimism necessary for nearly every other aspect of marketing ranging from sending out press releases and sales letters to placing ads or launching a web site. If you don’t believe it’s going to work, either you’re not going to try at allвЂ"or your efforts will be weakened and half-hearted. In both cases, you’re doomed to failure before you even get out of the starting gate.

On the other hand, if you make up your mind to be an �eternal optimist’, you’ll be willing to take calculated risks and put your best foot forward. Getting there may involve an integrated program of reading motivational books, listening to self-improvement CDs, making a concerted effort to identify and avoid (or filter out) a lot of the negativity in your environment, and establishing daily habits that will tend to attract beneficial people and circumstances into your life.

Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yourself scrambling to make up for the loss. A positive state of mind not only helps you be creative, resourceful, and energized, but it also enhances your ability to anticipate, adapt, and regroup.

While many aspects of marketing are considered a gamble by anyone’s estimation, the best way to hedge your bets is by adopting a focused, optimistic, and positive mental attitude.

Marketing Mix:

When marketing their products firms need to create a successful mix of:

* the right product

* sold at the right price

* in the right place

* using the most suitable promotion.

To create the right marketing mix, businesses have to meet the following conditions:

* The product has to have the right features - for example, it must look good and work well.

* The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.

* The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.

* The target group needs to be made aware of the existence