Marketing

Company profile

Lexus is a subsidiary company of Toyota Motor Corporation. Toyota launched Lexus as a luxury car in 1989 in North America. By 1991 Lexus was the number one luxury car. Essence of luxury is core principle of Lexus. Lexus has developed a reputation of luxury and reliability of its vehicles along the quality service for its customers.

Strategy

Lexus follows a mix strategy of differentiation and low cost strategy. The company has its own advanced technology, unique quality and prestige. The company also look at savings to nosh differentiation. Lexus production technology includes method and standard of quality control. It has slogan Ð'-"Lexus will treat each customer as we would a guest in our homes" which states unique customer service.

Hr strategy

Lexus considers its employees as valuable assets which are going to be key step to the success. Managers are provided by integrated sets of tools to recruit and manager employees to deliver service. Training and development activities are the key aspect for the company as it is going to drive business forward. The company use competency model to develop competency profile for each job in Lexus.

The company trains its employees and the dealers to:-

Ð'* Know the working of Lexus.

Ð'* Know the precious customers.

Ð'* Building relationship and understanding

Ð'* Know the products and services.

Ð'* Achieving company's goals.

Ð'* Building effective team.

Ð'* Selling the Lexus way.

Lexus has a clear hr strategy