Marketing

Marketing is a great tool used for helping a business achieve a multitude of different objectives. For example, if used properly, it can aide a business that is not doing very well to revive itself. It can also help a thriving company to increase profits exponentially. The purpose of marketing is to bring in new customers and grab their attention. Once this is accomplished, the customer needs to be assured that they need the featured product and no other business will suffice to provide the desired service. Another important feature to marketing is consistency. Thus, having an adequate amount of advertisements displayed in key locations, forcing the consumers to be view the marketing campaign frequently throughout their day.

There are many things that must be taken into consideration in regards to marketing. For one, it is important to demonstrate to the customers that a company is progressive. As people and ideas change, businesses must also adapt to the changes brought on by time or become obsolete. Along the same lines, it is crucial for company owners to be well educated and current in regards to trends. "People who work in the marketing department of companies try to get the attention of target audiences by slogans, packaging design, celebrity endorsement and general media exposure (dictionary.reference.com, 2007)." It is a proven successful marketing technique to anticipate change. Being able to change is the largest challenge to the success of a business. Thus, it is a priority to keep up with what's in and what's "hot" for the times. For that matter, it is also important to monitor who's in and popular at the moment. It has become a common practice to include actors, actresses, and professional sports figures in an effort to promote the businesses particular product. It is oftentimes a huge asset to feature such well known people supporting the merchandise. It creates desirability to the consumer and can help in marketing a great deal. For instance, when a tire company chooses a spokesman for their new line, they may want to have a pro race car driver, such as Dale Earnhardt, Jr., assist in your marketing campaign. This would help imply to potential customers that these tires are so effective that they are even preferred by someone whose career depends on them.

Marketing is based on strategy and planning to express certain ideas and concepts before the competition does. In order to do this successfully, the company needs to conduct consumer research in order to determine what is popular in the market at the time, otherwise known as marketing analysis (Armstrong & Kotler, 2007). However, there will not be a successful outcome unless those in charge of marketing are not familiar with the company and what it offers. The marketer (the company) needs to be able to make the consumer aware, accurately, of the products and services offered, their prices, availability, etc.

Additionally, the company needs to have a grasp of who the target audience is. This will allow them to more accurately