Marketing

Marketing is a large range of activities that ensure the company is meeting the needs of their customers and receiving appropriate value in return (Free Management Library, 2007). Marketing is researching and implementing a plan to ensure that the products are distributed to the correct people and to ensure the products are successful. Marketing has many different types of strategies involved and depending on the type of business being run has different techniques involved. Business to business, or B2B and business to consumer, or B2C marketing techniques different as the company must reach out to different customers. In the end the same concept is applied using different strategies and techniques but with the result hopefully, being the same.

B2B Marketing

Business to business marketing techniques involves transactions among the supply chain. This marketing strategy is complex. These techniques usually require a great deal of personalization including personalized products for that part of the supply chain. The marketing is done for large amounts of products, like wholesales. These strategies often involver partnerships and channel management challenges throughout the supply chain. The marketing strategies are complex and involve multiple parties and the product is usually made to the demand of the clients. B2B marketing is sales focused towards multiple purchasing influencers. The marketing strategies are wide spread and reach out to many people at once (Olivia, 2007).

B2C Marketing

Business to consumer marketing techniques is very basic. The products are marketed to specific individuals. Once a target market is selected the product is marketed to that type of individual specifically. Analysis shows the company what type of individuals are interested in the product, then the product is marketed specifically to those individuals. The goal is to reach a large number of individual all interested in the same end product and sale the product. The sales are mainly focused on the end user not the distributors. The channel management is focused on retail, and the exact product is what is being marketed (Olivia, 2007).

Differences

Many different strategies are used when it comes to B2B and B2C marketing techniques. When marketing on a B2B site the company is focused on selling its products and services to multiple types of businesses and consumers who will evolve their product into something