Marriot

OceanSpray Cranberries case study

(A) Background about Ocean Spray Cranberries

(B) The importance of applying CoverStory system (data mining process)

(C) The application of its DSS

(D) Its Marketing Decision Support system

(E) How does InfoScan collect data?

Ocean Spray Cranberries is a large cooperative of fruit growers and processors.

one of the most successful North America's brands of canned and bottled juice.

commitment:

delight consumers with innovative products based on quality ingredients

providing the food industry with unique fruit ingredients

Ocean Spray Cranberries is a Delaware-registered agricultural cooperative

Began canning cranberries and selling them under the "Ocean Spray" trademark (1945).

The current name, Ocean Spray Cranberries, was adopted in 1959

It started blending cranberry juice with other fruit juices, coming out in 1963 with its cranberry-apple blend it called Cran*AppleTM.

In 2001, it introduced the White Cranberry juice drinks

The company currently controls about 80 percent of the cranberry industry in North America.

Heading Towards Technology

The crisis was a drive to change.

Adoping Turn Key Only Program

- Improves quality

- Problem Solving