Mgcr 331 How It Affects the Business

How IT affects the business

• Automates, supports human info processing

• Has been a role of IT in business for many decades
• Expands the productivity of knowledge workers

• Facilitates new processes and strategy

• New business strategy (sell directly to customers)
• New product strategy (customize products for individual needs)

• Transforms existing markets

• Music, movies, TV, books etc.

Competitive Strategies = Quality x Cost x Delivery x Safety x Employee Engagement x (Innovation)

Case 10.1

Pros:

• More control
• Econ of scale – can use this central system on all other brands
• Can customize their future data structure

Cons:

• Have to hire people (hard to get good ppl)
• If it goes wrong, what to do
• Limited to their own resources
• Don’t have access to “best of breed”

Suggestion:

• Look at the historical data, identify and analyze the problem

Session 7:

2. Decision to make it out the market

- decide target audience

- price

- advertise (social media)

- how to differentiate yourself

- who can develop the games? (Nintendo themselves or third party or third party under license)

- the design itself

- the life span – “half life” of it, when will the new one come out, working on the new one

- the distribution channel, where to sell it?