Microear Case Study

MicroEar. The Case Study.

The system mentioned in the case focusing on get the sales staff to work with a system. So organizing recruiting, training and disciplining are all basic components of this.

        MicroEar organized recruitment. Recruiting has helped to bring new people in company who are trainable and willing to work within a system. When people join the company, they are trained on the system and tune into the MicroEar sales department culture. New people quickly learn the culture and the devotions to the systems that are in place.

        Also, MicroEar created culture of accountability that allows forecast results of implementation and achieves quotas. The culture of accountability is a fundamental principle to built and organize working environment by getting each member of the team. Accountability helps the organization to defines how it makes commitments from one to another, how it measures and reports its progress, how organization interact when things go wrong, and how much ownership it takes to get things done. That’s what the MicroEar do to improve their profitability, increase efficiency and effectiveness in changeable time of the organization.

By the way, if accountability is not working in an organization, then every effort toward performance improvement will be inefficient and ineffective. The ability to perform and deliver results is directly tied to the accountability attitudes, practices, and systems that are in place in an organization.

        To keep the organizations’ high level and its efficiency, the leaders have to keep rules and basic bricks of the management. As MicroEar performance it:

Management and leadership are responsible for maintaining success. They built and maintaining the system that work. Recruiting system making improvements to the company’s, it gives them the people that they need. They organized the functional to work within the system, and set the aims that motivate the sales people. None of this happens without smart leadership that changes the all the business and built the system in which the sales force work.

        Moreover, a training. Effective training is a key component of selling success. In-depth training in sales process, consultative skills, customer relationship strategies, sales effectiveness with CRM, and a host of other skills and capabilities that help the sales professional feel confident in any customer-facing situation. 

        One of the important aspects to keep business success is culture in the company. The culture is important because it can make or break the company. Companies outperform their competitors if they have an adaptive culture that is balanced to their business goals. The culture enforces to the established people in the company – and they have seen the success that the full package of system and what the culture has brought to the company. The result is that the culture is probably the strongest way to monumentalize success, as the culture remains with key success factors.