Mobile Marketing

Nova Southeastern University

Wayne Huizenga Graduate School

of Business & Entrepreneurship

Assignment for Course:              MKT 5225 Social Media Marketing

Submitted to:                     Dr. Jim Barry

Submitted by:                      Zhaoyu Wang

N01835448

Date of Submission:        11/28/ 2017               

Title of Assignment: Mobile Marketing

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased.  I also certify that this paper was prepared by me specifically for this course.

Student Signature: Zhaoyu Wang

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Instructor’s Grade on Assignment:

Instructor’s Comments:

The day is February 15th, 2018, Chinese New Year. I am laying in the bed, planning to make a video call to my family in China, hangout with my friends in the afternoon and have a wonderful dinner in a Chinese restaurant to celebrate the Chinese New Year.

   When I open Wechat to get connected with my family, I am attracted by the coupon offered from Taobao public account. Follow the link, I just easily brought a heater for my parents using my online RMB account in Wechat. My parents are so glad to know that they will receive a new heater tomorrow and they can track the item at any time on the map from the mobile app, and will not miss the delivery guy.

   After a pleasant family conversation, I decide to get myself a lunch from Yelp. When I search the food for delivery nearby, one sushi restaurant come into my eyes. From their website, I can see the picture of every sushi rolls and platter, even they put a video of how they make one. I quickly ordered eel roll and Chef’s combo, I can see the status my order from making to delivery.

   Finished my lunch, my Uber App pops out my friend Savana her Uber trip to the cinema with a message “wanna take a ride?”, I accepted her invitation happily, and can check the car location and arriving time. During the waiting time, we go through Fandango App and purchase the ticket online as well as choosing our seats. Because phasing tickets online will offer us two small cups of soda for free.