Module Title: Undergraduate Study and Research Skills.

          Key points

Public issue

Performance-expectation gap

Expect of stakeholders

Factors of company priories.

Stake holders

expectation

Why emerging public issue is risk and opportunity?

Factor of company priority

Recent example of public issues

                                                          Notes

  Public issues

• Issue of mutual concern to organization and stakeholders

• Gap between what firms want to do or doing and stakeholder expect.

A gap between firms wants and expects of stakeholders in emergence of new public issue as of child labor in IKEA is known as performance expct gap

Company faces many public issues, some of them are emerged for long term, others emerged suddenly and some are predictable while others are unexpected.

Mix of people’s opinion, attitudes, and beliefs.

Risk-Issues that firm do not anticipate, plan for effectively can hurt.

Opportunity-understanding and responding to changing expectation is important.

• Society’s expectations are high.
• Issue is relevant to business.

Climate change

Executive pay and bonuses

Food safety

Privacy

Summary

Public issue is issue of mutual concern to organization and its stakeholders like climate change, privacy etc. they present risk but also present opportunity.

    Key Points

                                            Notes

  Public Issue

  Performance expectation gap in figure.

• Issue of mutual concern of an organization.
• As Social issue.

Gap between what firms wants, doing what expert.

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            Key points

Environmental analysis

Environmental intelligence

Radar

 8 different environment manager must follow

Customer environment

 Competitor environment

    Economic environment

Technological environment

          Social environment

      Political environment

          Legal environment

Geophysical environment

Competitive intelligence

                                                  Notes

Environmental analysis

Method use to gather information about external issue and trend to develop strategies.

Acquisition of information gained by analyzing environments effecting organizations.

Instrument that uses microwave radiation to detect distant object.

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Includes demographic factors like gender, age, marital status etc.

Includes information on numbers and strength of organization’s competitor.

Includes information about costs, prices, international trade, and other feature of economic environment.

Includes development of new technologies and its applications.

Includes cultural patterns, values, beliefs, trends and conflict.

Includes structure, process, and action of all level of government.

Includes patents, copyright, trademarks, consideration of intellectual property.

Relates to awareness to organization’s facilities and operations.

Systematic and continuous process of gathering, analyzing, managing external information of competitors.

 Summary

8 radar screen (customer, competitor, economic, technological, social, political, legal, geophysical environments) manager must learn to look outward.