Mr

Organizational owners

r To get overall idea about the Marketing Ethics and Social Responsibility

r To recognize the relationship among the marketing activities, marketing ethics and social responsibility.

r To plan and improve ethical position in their organization.

r To find out the relationship between overall profitability, ethics and social responsibility.

Social and professional organization

r To get the idea about the consideration of Marketing Executives who are engaging in insurance field toward the Social Responsibility and Marketing Ethics.

r To structure their professional courses according to the requirements of marketers.

r To establish the standards on Marketing Ethics and force to marketers toward the social responsibility.

r Recognize the area considered by Marketing Executives in Marketing Ethics and Social Responsibility.

Insurance organization

r To recognize the marketing executives consideration toward the marketing ethics and social responsibility in insurance industry.

r To find out the relationship with the marketing activities, Marketing Ethics and Social Responsibility.

r To recognize the overall company improvements and implementation of activities in manner of the marketing Ethics and Social Responsibility.

Students of Marketing Field

r To recognize the relationship among the marketing activities, Ethics and social responsibility.

r To get it educate and practices with marketing Ethics and Social responsibility.

r To get overall idea about the marketing ethics and social responsibility.

1.4. Research Problem

Do Sri Lankan Marketing Executives in Insurance industry adhere to the marketing Ethics and social responsibility?

1.5. Research Objectives

1. To find out the awareness of Marketing Executive in Insurance Industry regarding Marketing Ethics and Social Responsibility.

2. To find out the degree of consideration of