Mr.

Old habits never die. Dejavu, here I am fighting to complete my Journal a day before submission; like those good, old, never ending engineering days.

A big dreamer I am, and part of the dream is to own a chain fast food joint. Realising my experience in arranging and re-arranging 1s and 0s since A.D. 2000 would not be of much help in realizing this dream, I enrolled myself for a Part Time MBA program(P.T. coz, life would be difficult without my 1s and 0s) in Marketing at NMIMS. Marketing being the major subject, I was looking forward for the first Marketing lecture at N.M. but as luck had to be my 1s and 0s had jumbled up in Chennai and had to rush there to rearrange them. Back in class my first acquaintance and a very good friend now, did make me realize what I had missed. Her well written notes did give me an insight.

Episode I - Starring Market, Concept development, Environment Scan.

Understanding and identifying Market is the crux of the marketing study. The market being the platform where voluntary transactions take place between two entities. The transaction could be exchange of ideas, services or goods.

Wait, before I get into the concepts and apply them to my big dream. A little 'idea' about my dream.

"A fast-food chain where health and service would t be the utmost priority"

Fast food and healthy an oxymoron isn't it. Idlis would be the ideal candidate for this joint. Let me call this dream 'Sannas' as idlis are known in Manglorean homes. Sannas are little larger and fluffy then the average idlis we get in Udipi restaurants.

Throughout the journal I would try to apply the concepts to my dream 'Sannas'. Starting with market, the market for 'Sannas' being a fast-food healthy joint would be all the health conscious, food loving(we all are, isn't it), able and willing to pay people who forget or do not like to carry their tiffins along, and also those for whom tiffins