My Favorite Advertising Campaign

LinkedIn campaign: What are you in it for?

“Whatever you're in it, we're in it together”

First, LinkedIn was established on December 28, 2002, and launched on May 05, 2003. This is a valuable social network for people who are professionals, business owners, and college students, looking for new opportunities to grow their careers, to join with other professionals, and to make relationships with potential customers, clients, and partners. On March 2006, it reached profitability with revenues from membership subscriptions, advertisings sales, and recruitment solutions. At that time, on December 08, 2016 Microsoft completed its acquisition of it that brings the world’s leading professional cloud and network.

Then, LinkedIn has been considered the largest global community on professionals included male and females from the age of 25 to 54. It helps professionals from every field to make meaningful connections by inviting or accepting invitations to connect with others. LinkedIn also teaches people the skills needed for that dreams job that everyone wants, allowing to find and increase professional opportunities in which many people are able to get the success desired.

This is my favorite ad because this campaign emphasizes the notions of success, motivations, daily lives, and what members are “in it for.” In this ad campaign there are different people telling their story of success such as how they are In it to do what they love, In it to inspire, In it to pioneer, and so on. These stories show how powerful it can be when people follow their own path and LinkedIn lets us to know that it is a community of people that supports, helps, inspires and pushes others towards their success through its advertising.