Nirala Marketing Strategies

TABLE OF CONTENTS

1. INTRODUCTION

1.1 Acknowledgment 2

1.2 Executive Summary 3

1.3 Nirala 4

1.4 Top Management 6

1.5 Nirala group of companies 8

1.6 Vision 9

1.7 Core Values 9

1.8 Core competence 9

1.9 Market Vision 10

1.10 Marketing Objectives 10

1.11 Value Creation 10

1.12 Demand state 10

1.13 Marketing Information Systems 11

1.14 Forecasting consumer trends 11

1.15 Product Profile 12

1.16 Market Segment 13

1.17 Positioning strategy 13

2. MARKET ENVIRONMENT 14

2.1 Competitors SWOT Analysis 15

2.2 Nirala Doodh’s SWOT Analysis 18

2.3 Summary 19

3. MARKETING STRATEGIES 21

Vision 21

product strategies 21

PLC 21

Competitive differentiation 22

placing strategies 22

Pricing strategies 22

4. BRAND ELEMNTS 23

Brand name, 23

Brand Awareness 23

Logo , Slogon 23

Packaging 24

5. COMMUNICATION STRATEGIES 25

Summary for market research 27

4. RECOMMENDATIONS 29

5. COSTING 30

6. REFERENCES 32

Acknowledgements

In the nam of Allah, most beneficial and most merciful, without whose consent we wouldn’t have reached thus far.

We would sincerely like to thank our instructor Mr. Mansoor Mahmood for giving us a guideline to this project

We would also like to thank Mr. Salman Khan Mangol, Brand Executive of Nirala Dairy for his time and guidance.

In the end we would like to thank our friends and