Nucor Case Analysis

MDEC LAUNCHES MALAYSIA ANIMATION CREATIVE CONTENT CENTRE

The Multimedia Development Corporation (MDeC) has established the Malaysia Animation Creative Content Centre (MAC) to provide local animators, visual effect artists and multimedia students centralised facilities and programmes that will enable them to bring their ideas to fruition in digital content space.

The digital contents expected to be produced here will include animation works, games, visual effects, mobile contents and computer graphic related contents.

MDeC said the MAC, launched by Prime Minister Datuk Seri Abdullah Ahmad Badawi here today is expected to significantly accelerate the development and create awareness of the digital content industry in Malaysia.

MDeC chief executive officer Datuk Badlisham Ghazali said the centre would help boost the country's wealth creation in the long run and increase employment opportunities for creative talents in the country.

He also said that MAC would work closely with state government and the industry players to develop State Animation Centres (SACs) to support local digital content development at the state level especially in the creation of local intellectual properties that would be exportable.

"With the establishment of MAC, the local digital content industry will have a conduit to accelerate their businesses and penetrate the global market. Companies can take advantage of partnerships that have already been nurtured under the MSC Malaysia to move into various markets such as China, Middle East and Europe," Badhisham said in a statement here today.

The digital content industry is expected to be worth RM750 billion by 2010. -- BERNAMA