Nutrition

The Importance of Health and Fitness

The fitness world is expanding every day. From having a muscle bound body for the men, to a slim and trim look for the ladies. Everybody is on a continuous battle for achieving that perfect body. In order to compile such a task takes detection, time, goals, a strong mind and, believe it or not, a Role Model. Just like when you where a child and you wanted to be like the fire chief, or a super model. Even as an adult, in fitness there is still that ideal person with the perfect body you want and wish you had. With this idea in hand, the demand for a personal trainer, to be there, help out with goals, and encourage them as a role model, is increasing at a rapid rate.

In the corporate businesses there is little moving and a lot of sitting. Because of this, many workers are in fact becoming overweight, lazy, and unmotivated. It has been proven in studies that a more fit company will achieve longer hours and have greater success with clients and human relations. This is made true with the idea that when an individual is happy with their body, then their mind will follow and in turn helps their appearance and social attitude. Also with a more in shape body, the endurance and length of energy through the day is greater, allowing more work to be accomplished without as many delays due to fatigue.

So what is the answer you may ask?. The answer is the need for a personal trainer who is qualified in this area to help the corporate people with fitness and nutrition. This person will help set goals, establish the correct diets and routines for each person. Since everybody is different, the trainer must know a great deal about the different areas of fitness. This trainer must not only be educated in the area but also take part in what he teaches and maintain a healthy and athletic physique. The clients want to be able to look at the instructor as a role model and a goal oriented person as well.

Being physically fit has always been a key part of the “Maximum Health & Fitness” (MH&F) team. The sole purpose for establishing the business was to, “Get and Keep Corporate a America Fit”. This is known as the mission statement for the company and how they expect to play in the market. This statement has proven true to the clients and employees. This is just the beginning. Plans for expansion into other areas are in the near future. Expectations on starting programs at private clubs such as Golf and Country Clubs, Tennis Clubs, Basketball teams, and other sporting teams are now in the works. As more of a look to the further future includes constructing camps for varies types of athletic and nutrition needs. These camps are estimated to be the biggest profit maker in the business. In just a short three-week program, there can be around a $100,000 profit gain. There is also the goal of increasing the profit margin annually by ten percent.

There is belief that Maximum Health and Fitness will help aid beneficially to each and every corporation willing to give them a go. Being fit is a life long service that, if taken serious, will help lead to a longer, happier life. Services differ from trainer to trainer pending on time and availability. With efficient amount of time, more types of aerobic programs are available. Such as pilates (yoga), aerobic kick boxing, weight loss challenges, pump and run, runner clubs, biathlons, message therapy, weight training, building and power lifting clubs. The clubs are all designed to establish with the best programs for maximum results in a minimal amount of time. Not only are these optional, but they also entailing an additional cost per session. Seeing results in your self may be difficult, so there are personal charts with goals to achieve and pictures of them as well. There is a goal to accomplish and meet the needs for anyone and everyone in the corporate building.

In the fitness field the need for marketing is crucial. In order to achieve a good name your service must excel over all others. Other ways of spreading the word are exotic cars with company stickers, seeing results and simply word of mouth. The main focus is on the average business, man and women. Yet these people seem to tell friends and the branch of potential customers expands. Every person who steps in the door has one thing in common,“They want to get in shape”. Becoming a new physical person is hard and takes complete concentration and a set of reasonable goals. Some know what they want, others may have an idea, and a portion is completely clue less. This only leaves the need for multiple routines.

Making your service different from others in a good way will help aid in sales. In other words, make your business shine over the competitors. A way in doing so is to keep the clients happy and eager to succeed. MH&F trainers try to make their programs more appealing to the people of the new wave. Concentrating on a more energetic instructor, new fads, and an up-beat program has seemed to draw people in. Fads are always fading in and out; resulting in constant change to satisfy wants and needs.

Along with marketing, signs, word of mouth, and positioning, there is a need of a promotional start-up special. MH&F have a one-month, risk free, guaranteed results, free trial membership. This allows the clients to check out and try the service. If and when the member feels as though he/she has stopped seeing results they become frustrated and undetermined. When this happens the staff will attempt to help set new goals and try to re-motivate them into working harder. Other problems include injuries, dislike instructor, diseases, arthritis, unhealthy lifting and eating habits and just plan being lazy. Insurance is a must in any business with today’s sue happy economy. In the case of a disappointed customer, the manager will attempt to offer help and in desperate measures, sweet-talk them into accepting their apology.

Sales are all on a package basis. Packages for personal training are available in either 10 an 20 session packages. Since this service is directed towards the corporate companies, if the owner of the company decides to buy in, there is a charge on a sign in basis. Each employee of that corporation is given a membership card which charges the owner $35 dollars per session attended. And any additional clubs or services may also be charged to this joint account. And if their corporation is not a member, you can receive training for a cut rate of $25 per session. Each session consists of a workout plan, nutrition booklet and a one-hour train.

I order to get these big corporations to sign up, there is a scheduled appointment in which the service is described