Nymk Business Strategy Plan

Management Team and H/R plan

1. NK: The entrepreneur/ business owner of nathon kong and NYMK collective
2.  Sevana Jinbahain : sales and marketing
3. Julie Rollet: sales and business development

As a Thai-Canadian, NK has an international background mix with an excellent educational and business professional background, furthermore, he has a business degress and finished his MBA with a certification in operational excellence at McGill. Besides his multi-field academic background, NK also has outstanding Business experiences in various fields, he has been getting involved in business analysis in operation management and market. The previous success in Nathon Kong helped him start and lunched the new business division with his operational experiences and rich connections.

This business plan focus on- NYMK collective, in which NK is the entrepreneur, decision maker, also he brings customer to NYMK from his personal contacts and connections.

takes the lead in managing and motivating employees.

Guide the direction,

BUSINESS DEVELOPMENT

Inbound/ outbound sales calls, networking, qualifying consultations, follow up on communications, build strategic alliances, gain referrals/ recommendations from past clients, update CRM system, foster social media relationships

MANAGEMENT

P&L responsibility, cost control, vendor management, employee management, short term and long term business plan development, quality control/ quality assurance, business valuations, contracts review, gain legal consultation

CUSTOMER SERVICE        

Follow-up after services, customer surveys, oversee contractors’ work, call customers, and handle escalating customer issues

MARKETING

Create marketing plans, place and design advertising campaigns, manage social media accounts, write blogs, website creation and management, brand development and promotion (logos, company colors/ themes), special events, email newsletters, creation of marketing materials (flyers, presentations), reputation marketing, speaking engagements

Create marketing plans, delivery goals and tasks to the management team and 2 marketing specialist Julie and Sevana.

implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits

Sevana Jinbahain

Currently doing her Bachelor of Commerce in Marketing, at the John Molson School of Business,

With previous experiences in Market analyst(blogger) at Kelly Alexander show, and marketing specialist at coldwell banker (11 months), she

In NYMK, Savana’s responsibilities and tasks include:

Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Identify opportunities for NYMK, services, and distribution channels that will lead to an increase in sales

Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

Provides information by collecting, analyzing, and summarizing data and trends. To support market and sales, and Overseeing all marketing activity and ensuring it fits with the marketing strategy

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews

Identifying trends and target audience; determining system improvements; implementing change, Creating Brochures and Sales Aids

Julie:

Julie is a strong marketing professional with a Bachelor of Commerce, Marketing from the John Molson School of Business (Concordia University). As an experienced project manager with a demonstrated history of working in the communications industry (advertising, marketing, content), who Specialist in branding strategy, CRM, operational processes, organizational leadership, and team management, Julie has rich experiences on both agency side and client side, performing within both short term and long term business goals.

She also had pervious experiences in various areas, industries as account coordinator and communicative project coordinator, operation management for FCB Montreal.

In NYMK, Julie takes charges of sales and business development, over all improving NYMK’s market position and achieving financial growth and development, in terms of her tasks and responsibilities:

Julie is responsible for Accomplishes business development activities by researching and developing marketing opportunities and plans; Collaborate with Sevana on implementing sales plans; managing sales and marketing related operational events and activities, including promotion MYNK, attract customers, planning and reviewing compensation actions; enforcing policies and procedure

Deliver the operational report to NK and the management team, and giving constructive ideas for development based on operation situation and feedback from clients. Coordinate with different departments.

Help manage existing clients and ensure they stay satisfied and positive, and also networking new clients by growing, maintaining, and leveraging network in order to advertising and approaching new opportunities,

Set up meetings between client decision makers and company’s practice leaders/Principals.