Oasis Country Club Marketing Plan

Oasis Country Club

Marketing Plan 2016-17

Yamone Myint Aung @ Rena

MBA Batch -1, STIU

Table of Contents

Executive Summary……………………………………………………………..……………………………….........3

Vision……………………………………..……………………………………..……………………………….........3

Mission………………………………………………………………………………………………………………...3

Competitive Edge……………………………………..……………………………………………………………….3

Situational Analysis……………………………………………………………………………………………………4

Competitor Analysis………………………………………………………………………..……………………..……4

SWOT Analysis………………………………………………………………………………………..………….........5

Objectives…………….…………………………………………………………………………………………….......6

Marketing Strategy…………………………………..……………………………………………………………........6

Target Market Strategy…………………………………………………………………………………………..……..6

Geographic Segmentation………………………………………………………………………………………..…….6

Demographic Segmentation……………………………………………………………………………………………6

Behavioral Segmentation ………………………………………………………………………………………………6

Psychographic Segmentation…………………………………………………………………………………...…...…6

Marketing Mix……………………………………………………………………………………………………….....7

Product……………………………………………………………………………………………………………..…..7

Price……………………………………………………………………………………………………………….…...7

Promotion………………………………………………………………………………………………………………8

Online Advertising………………………………………………………………………………………………..……8

Public Relation………………………………………………………………………………………………….……...9

Place……………………………………………………………………………………………………………………9

Control………………………………………………………………………………………………………...……….9

Conclusion……………………………………………………………………………………………….………..….10

References……………………………………………………………………………………………….………..….11

Executive Summary

Oasis Country Club is located adjacent to the #1 Golf Club and the centre of the Pun Hlaing Community. The business is operating under the management of Pun Hlaing Estate and Residential Services, owned by the YSH Group. We are offering both a tranquil place for peace and relaxation as well as recreational facilities for those looking for more active pursuits, Oasis is open to our Club members, residents and their guests. Oasis Spa affords eight treatment suites each overlooking private lagoons with a lush tropical landscape, offering a full range of massage and treatment services. As we believe exercise should be both enjoyable and rewarding, the Club offers fitness centre, indoor children’s facility, tennis courts and swimming pool. Special fitness classes and training sessions are also provided. The Oasis Bar and Bistro offers all day poolside dining. The business is at its growth stage and is become achieving popularity amongst the residents. Offering the premier health and fitness facility and best spa treatments to enhance a healthy lifestyle of customers is the mission to be accomplished for coming years. Spa have been working hard to sustain and grow its business, deploying a wide range of approaches to connect with to incentivize the customers. The business is aiming to boost more brand awareness to society in the area. The club has a lot of scope to flourish as the lifestyle of people is demanding a bend towards to healthiness and relaxing living style.

Vision

        To become a leading health and wellness industry by preserving excellent service in an arcadian environment where you feel better from the moment you walk in.  

Mission

We are offering the finest treatments available in an aesthetic spa and providing the premier health and fitness facility through flexible membership options to nurture a healthy and active lifestyle of our residents, members and the guests.

Competitive Edge

        Located in the centre of the Pun Hlaing Community, offering a relaxing atmosphere in a tranquil environment where people can refresh their mind, body and soul. The spa draws on the richness of the surrounding natural environment to offer a balanced program of classic and modern massages by Thai Spa Specialist, body wraps, mineral steam baths, facial treatments, pedicures and manicures. Spa goers can enjoy rejuvenating and life-balancing services in a place of elegance and comfort. An international standard hair and beauty salon will be the perfect place for the guests. Members can benefit from free use of all facilities and special discount. Recently, the new club reception area is relaunched and Bistro kitchen renovation were just completed. The foods are prepared by international culinary experts. The new fitness centre is opened, which is equipped with international branded fitness equipment and professional trainer is also available. With a simplistic facility, Oasis Country Club is a nice place to work out without distraction and noise. The fitness programs are also developed upon the needs of customers. With a full support of our multi-national management team, our country club team is always upgrading our customer service level to meet the customers’ expectations.