Online Marketing for Products

ONLINE RECOMMENDATIONS

1. Social media Marketing

In today’s world just having an online presence in the facebook is insufficient. Companies and partners should tie up with radio partners and should organize foodie hunt competitions where they can reward the winners by sponsoring free lunches for a week. This would greatly help in increasing the company’s awareness.

They can also actively engage with the customers by having blogs where they can also blog about their products.

1. App Store Optimization

ASO is the process of optimizing mobile apps to higher ranks in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store and increase downloads.

 Some words that describe the fresh food online could be: healthy, vitamins, proteins, Chef special, food, order-in, superfood, Yummy

An App store optimization exercise to include theabove  tags based on each of respective online fresh food’s offerings would improve outreach and increase the brand awareness.

1. Better Packaging

• Eco Friendly Packaging: Companies should start delivering the food in containers which are biodegradable instead of plastics. This will raise the brand image of the company in terms of its responsibility towards social concerns which ultimately will lead to more loyal customers.

Companies can use Edible cutlery (spoons, forks) instead of Plastics. This edible cutlery is a perfect alternative to harmful cutlery; it is not only environmentally safe but also enriched with nutritious ingredients. It is currently manufactured in India by Bakeys based in Hyderabad. So Companies can tie up with them.

• Informative Labeling :

Nutrition labeling(calories content, nutrient composition) on the websites as well as on the Food containers is always a add on for health conscious customers and would appeal to them.

• Better Containers : One of the crucial pain points of the relationship between online fresh food companies and the customers is that the packaging is bad leading to leakages on many occasions. So, the companies should start adopting better container designs in order to solve this problem.

1. Tie up with a aggregator and corporates

Companies in their initial stages can get listed on food aggregators such Zomato.Com to increase their outreach.

Many corporates look for healthy food for providing lunch to their employees as a part of fringe benefits. So,online fresh foods can form contracts with corporates where they have a predetermined lunch menu at some corporate discounts/package. This in addition to increasing their revenues is a great promotion strategy.