Orfanidis Retail Mix

ORPHANIDES RETAIL MIX

Location:

One of the biggest Hypermarkets in Nicosia. It is located in Latsia area and it is one of the richest shopping malls that include 50 shops. It is the largest shopping center in Cyprus with ample space, escalators and has two levels of sheltered parking for 1300 cars.

ADVANTAGES:

Ñ"ж The location of Orphanides, which is a place where a collection of shops are all adjoin is a pedestrian area, allows shoppers to walk without interference from vehicle traffic.

Ñ"ж This major retail location allows large number of people to visit the place and make purchases.

Ñ"ж The shopping mall provides long, uniform hours operation

Ñ"ж The mall offers entertainment & recreation. The fact that there are so many shops gives the opportunity to customers to see a variety of products and therefore enjoy their shopping

Ñ"ж Protection against weather.

Generally speaking Orphanides like the other shopping malls in Cyprus are typically anchored with supermarkets instead of department stores because people in Cyprus spend half of their income on food.

DISADVANTAGES:

Ñ"ж There are no many customers leaving around the mall. This means that customers have to travel long distances to reach Orphanides.

Ñ"ж High occupancy costs.

Factors Affecting the Attractiveness of the Site

ACCESSIBILITY

This includes macro and micro analysis. The road conditions around the shopping mall are in a perfect situation. Moreover, there arenÐŽ¦t any natural artificial barriers.

Concerning the macro analysis, the visibility of the store is clear since there is nothing to cover the view of the building. In addition to this, the well planned parking facilities help to avoid congestion while cars entering or exceeding from it.

Location Attractiveness within the Center

Ñ"ж In Orphanides there is good selection of merchandise that competes with itself.

Ñ"ж Complementary merchandise: for example, next to the shoe shop there is a sock shop.

Merchandise Assortment

At Orphanides Hypermarket, customers enjoy purchasing from, large number of categories but few items in each category. The Hypermarket offers an enormous range of products under one roof, including in store bakery, butchery, fruit market, fresh fish, delicatessen department, stunning frozen, fresh food department and extensive grocery section.

Moreover, there are non-food stores including menÐŽ¦s, women and childrenÐŽ¦s clothing, electrical, house wears, toyÐŽ¦s, gardening and seasonal section. Each store provides high assortment of merchandise.

Delicatessen

In Orphanides delicatessen store customers can find a wide range of cooked meats, local and international cheeses, dairy products and other delicacies and accompaniments including olives and traditional dips. In addition, there is a huge selection of cooked, cured and spiced meats like the traditional local favoriteÐŽ¦s lountza and spiced sausages such as honey hum, pepperoni, pastrami and Olympia salami. There are also varied selection of accompaniments and traditional salads as olives, Mexican and Florida.

Bakery

In the bakery there is a wide range of bread, pastries, cakes & traditional desserts that are prepared and baked in store. There is a huge selection of white, brown and traditional loaves. Traditional desserts like paklava, galatopurako and kateifi are also found in the bakery section

Butchery

Orphanides butchery offers an outstanding range of steaks, joins, chops, fillets and choice cuts.

Fruit Market

In the fruit market there is a wide range of food and vegetables chosen from huge selection of locally produced fruit such as oranges, apples, and bananas. There are also a varied selection of imported fruits & vegetables including pineapples, kiwis and mangos.

Grocery

There is a wide variety of groceries available with thousands of items from well known brands including exclusive imports.

Clothing

A wide range of clothing is found in the clothing store of Orphanides. Through the large number of clothing categories there is a low merchandise assortment, of menÐŽ¦s womenÐŽ¦s and childrenÐŽ¦s clothes.

Electrical

In the electrical store there is a wide range of audio, visual, kitchen and small appliances. There are everything from widescreen to TVÐŽ¦s and home entertainment systems to CD players and walkmans but small quantities of each category.

Kitchenware

In this department there are items for kitchen and dinning needs. There is also a grade range of home ware items and accessories. Moreover the department includes cookers, frying pans, accessories, decorative items, vases, and pictures.

Linen

This department includes items needed for bedrooms. A wide range of duvets, bed linen, pillows and beds are found there.

Customer service

Over the years Orphanides have been at the forefront of retail developments in Nicosia, continuously researching the international market to identify new technologies, practices, products and procedures that will contribute to the customer care program. The last few years, management of the hypermarket have been studying the development of retailers own label brands (private labels) throughout Europe. This study has shown that own brand ranges are the fastest growing sector in retailing, so they will try to establish it in order to win the loyalty of more and more customers.

For the customers, private label will represent an increase