Overview of Concord Entertainment Co. Ltd.

REPORT ON OVERVIEW OF

CONCORD ENTERTAINMENT CO. LTD.

OVERVIEW OF

CONCORD ENTERTAINMENT CO. LTD.

Course Title                        : Business Communication

Course ID                        : BUS 2112

Submitted To:

Course Instructor                : Ishrat Sultana

Designation                        : Assistant Professor

Submitted By:

Section                        : A

Program                        : BBA

Department                        : Business and Economics

Date of Submission        : 17th May, 2013

United International University

Letter of transmittal

17th May, 2012

Ishrat Sultana

Assistant Professor

School of business & Economics

United International University

Dear Teacher:

I have the honor to submitting to you the report on Overview of Concord Entertainment Co. Ltd. The main purpose of this report is to show overall aspects of the company. The report shows a summary of works, approaches, and methodologies, organizational practice, delegation and authorization process, Reporting relationships, coordinating activities, organizational performance.

We hope that this report will merit your approval.

Respectfully yours,

Table of Contents

Executive Summary …………………………………………………………………………..Vii

1        Introduction        

1.1        Origin        

1.2        Objectives        

1.3        Scope        

2        Methodology        

3        SWOT ANALYSIS        

3.1        Strength        

3.2        Weakness        

3.3        Opportunity        

3.4        Threat        

4        ORGANIZATIONAL PRACTICE        

4.1        Job design        

4.2        Job Specialization        

4.3        Alternatives to Specialization        

4.3.1        Job Rotation        

4.3.2        Job Enlargement        

4.3.3        Job Enrichment        

4.3.4        Work Team        

5        DEPARTMENTALIZATION        

5.1        Marketing Department        

5.1.1        Sales department        

5.1.2        Creative Department        

5.2        Accounts and Admin Department        

5.3        Information technology department        

6        REPORTING RELATIONSHIP        

6.1        Chain of Command        

6.1.1        Scalar Principle        

6.1.2        Unity of Command        

6.2        Wide Span of management        

7        AUTHORITY DISTRIBUTION        

7.1        Delegation        

7.1.1        Problems in delegation from manager’s viewpoint        

7.1.2        Problems in delegation from subordinate’s viewpoint        

7.2        Authority        

8        COORDINATING ACTIVITIES        

8.1        Pooled Interdependence        

8.2        Managerial Hierarchy        

9        ORGANIZATIONAL PERFORMANCE