Parameter Analysis for the Optimal Impact in Truework

Summer Internship Project Report

"Parameter analysis for the optimal impact in TrueWork"

Submitted in the partial fulfillment of the requirements for the degreed of

Post Graduate Diploma in International Business (Marketing)

By

Khyati Vashisht

Roll No. 17IB324

Under the guidance of

Dr. Abha Rishi

A study conducted for the social media marketing aspect and the overall business development strategy for the TrueWork startup team, Noida

At

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Birla Institute for Management Technology

Greater Noida

(2017-2019)

ACKNOWLEDGEMENT

I wish to record my deep sense of Gratitude to Birla Institute of Management Technology, Greater Noida for giving me such an exposure to apply my knowledge in practical work.

First of all my most and respectful thanks goes to Parents and the almighty, for their faith and support.

I express my profound gratitude to Mr. Kumar Akshay(Director) TrueWorks, for his kind co-operation and guidance during my summer internship project .I am thankful to him for his support and all kind of corporation in collection of information and giving suggestion to authenticate this project.

I would also like to express my gratitude to my mentor Dr. Abha Rishi for her constant support and thoughtful comments related to the project.

I express my gratitude to all my friends who directly or indirectly helped me in this project. And last but not the least.  I am grateful to the entire team at TrueWorks for their kind support because only due to their co-operation the project was successfully completed and it was a good learning experience working with Pepsi to understand the real life working of the company.

Khyati Vashisht

Executive Summary

The project aims at understanding business development practices of the TrueWroks team especially in the domain of social media marketing. The factors responsible for affecting the social media penetration at large and influencing the customers at large. Study aims at knowing which means of advertisement has most potential reach in the market and the customers point of view about the service offered to them. Project is all about to understand the market and analysis the attitude of administration and the team as a whole. An attempt has been made to analyze the optimal impact of different parameters on TrueWorks different startups such as demographics, gender.

Study also set sight on the market research for a loyalty startup program initiated by TrueWorks and dwell on the decision of launching the application with defined user requirements or not.

 The study conducted throughout the Delhi-NCR region for the period of seven days the research has been carried out in the month of June 2018.

The information needed for research project was carried out by getting the feedback of managers of hotel industry, cafes, and boutiques through an interview taken into account for comparison of different loyalty programs as they have the adequate knowledge and experience to provide feedback.

The project also intends in formulating marketing strategy especially the factors and schemes increasing the penetration of Truematch(India’s Professional Matrimony) website and analyzing the key trends in the domain.

INDEX

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1.1What is the project?

Project is all about to understand the market, and analysis the parameters affecting the optimality of TrueWorks( a startup based platform which offered two services Truematch and Truepoint). An attempt has been made to analyze the impact of different social media marketing strategies on the number of downloads for the Truematch application and the primary market research for the Truepoint loyalty program through an interview process so that the company will benefit by targeting the right customer base for the appropriate benefit in return.

1.2 Definition and purpose of the project

Parameter analysis for the optimal impact in TrueWork.

Purpose of the project basically is -

Purpose of the project;-

• To study the existing key trends in the professional matrimony domain.
• To identify major competitors in different competitors in the particular domain of dating apps.
• To analyze the opportunity existing in market and ways to attract the customers through social media marketing.
• To do a primary market research for Truepoint (a loyalty program).

1.3Scope of the Project

As per the interview whatever information has gathered on the basis of structured form of communication that will help the company to take the decision of whether to launch the product (Truepoint) or not. The knowledge of about various effective means to do social media marketing for Truematch can also be acquired. Company can improve in their existing strategy to grasp huge response in the market based on the demographics which have more number of installations and increase in the number of customer by providing them attractive offers and discounts.