Patterson Operation
Essay by Lorie Ann Hinacay • March 5, 2018 • Case Study • 1,530 Words (7 Pages) • 1,566 Views
CASE TITLE:
Patterson Operation
POINT OF VIEW:
Patterson Operation’s First-line Supervisor: May Allison
TIME CONTEXT:
Three years ago until current time. Section 10’s below break-even point of the cost figures started three years ago, the space problem started early last year, and the promotion of former first line supervisor Fred Hammond as he was replaced by May Allison.
STATEMENT OF THE PROBLEM:
How will Patterson operation remove the negative and ambivalent reactions of the management?
OBJECTIVES:
- To improve and modify the working environment of the Patterson Building by next year.
- To shift the work day schedule to a time more preferred by employees by next year.
- To lessen the instances of absenteeism and tardiness by next year that will make then competitive against other units of the main plant.
AREAS OF CONSIDERATION:
SWOT ANALYSIS
STRENGTHS | WEAKNESSES |
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OPPORTUNITIES | THREATS |
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ALTERNATIVE COURSES OF ACTION:
VII. ATERNATIVE COURSES OF ACTION
ACA 1. Invest in customer comfort and satisfaction to develop branch loyalty
1a. Create a referral program for free casino credits.
1b. Serve free refreshments and alcoholic beverages.
1c. Offer free shuttle rides to provide convenience for patrons.
1d. Invest in Chinese and Korean translators in the VIP area .
ACA 2. Invest heavily on marketing promotions, concerts, contests and events
2a. Have promo tie-ups with nearby hotels.
2b. Bring more popular entertainers and make them regular performers.
2c. Give free airfare tickets and hotel accomodations for top VIPs
2d. Give away prizes and raffle tickets to be drawn to attract more players.
ACA 3. Restore old accounting and procurement policies
3a. Restore the old accounting policy where incentives, rebates, and commissions are deducted from the gross revenues instead of treating it as operating expenses.
3b. If possible, re-impose the former practice of the processing of procurement through direct contracting of supplies and materials to be more competitive.
VIII. ANALYSIS OF THE ALTERNATIVE COURSES OF ACTIONS
ACA | ADVANTAGES | DISADVANTAGES |
ACA 1. Invest in customer comfort and satisfaction to develop branch loyalty | Clients will feel extra special and will comback for the VIP treatment regardless of their customer tier, whether low or high-rollers. | Almost all casinos are investing in customer satisfaction and branch loyalty. Costly with unforeseen consequenses. |
ACA 2. Invest heavily on marketing promotions, concerts, contests and events | Awareness and marketing – When concerts, contests and events are held in your casino, chances are these audiences are also willing to play given the right amount of motivation or impetus like raffles, games and free gifts. | Some casino concert venues are more luxurious and cozy, aesthetically pleasing and technologically advanced. Quite costly but ROI is high. Will mostly attract novice ”potential” players. |
ACA 3. Restore old accounting and procurement policies | Higher customer satisfaction and a competitive advantage against the amenities of privately-operated casinos. | Highly unlikely since this is a Republic Act which can only be repealed by another law. |
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