Performance Appraisal

Research Paper

"Performance Appraisal"

Farhad Ahmed Chowdhury

ID # 032-169-030

Sayad M Abul Hasnat

ID # 032-173-030

Mukitur Rahman Khan

ID# 032-324-030

Sacheeb Rahman

ID# 042-000-030

Management 321, Section 3

Abdul K Nazmul

July 29, 2005

Answer to the question no: 1

The objective of the Middlemist Precision Tool Company was to take over the market of the arm saw adjustment device in United State of America with the new innovation- Ð''the alignment device' which will make the radial arm saw as a well-designed and easy to handling woodworking tool. Before starting the manufacturing of the radial arm saw adjustment device, the Middlemist Precision Tool Company must need to conduct a research to know the following information need and these need is based on the radial arm saw because Ð''those customers will purchase the adjustment/ alignment device who use the radial arm saw (the consumer) and also who sell radial arm saw to the end users (retailer).

 Are the people who use radial arm saw for different purposes, facing difficulties at the time of use ( to cut the wood according to desired shape )

 Need identification and recognition of the customer for a radial arm saw alignment device or any other solution for the radial arm saw that will help them to overcome the difficulties at the time of use.

 The potential customers (which will represent the information regarding the market size, market segment, etc.) for the radial arm saw adjustment device.

 The life cycle of a radial arm saw to know the repurchase rate.

As a research consultant, we must have to define the appropriate market for the radial arm saw adjustment device, though the Middlemist Precision Tool Company decided that it had two major markets for its product: 1. carpenters and 2. do-it-yourself homeowners. Moreover, the Moddlemist Precision Tool Company also decided to concentrate on the do- it- yourself home owner. As a marketing consultant, we have to over look the decision of the organization regarding the market segment; we must rely on the market research to identify the appropriate market segment for the product rather then go with the decision of the organization.

Answer to the question no: 02

Marketing research is obvious especially when anyone wants to start a consumer oriented products' business. Because, consumers are the heart of the business and satisfying the consumer is the major goal of marketing. One of the major goals of marketing research is to obtain information that identifies the consumers' needs and also the problems that they face while using a product or obtaining a service.

Middlemist Precision Tool Company was conducting a survey for its radial arm saw adjustment device. As the company is at the infant stage, so mail survey would be appropriate considering the following issues:

1. Geographic flexibility.

2. Cost.

3. Respondent convenience.

4. Anonymity of respondent.

Middlemist Precision Tool Company can conduct the mail survey either by mailing (paper questionnaire) or e-mailing (electronic questionnaire), or both types together.

Answer to the question no: 03

Format of the cover letter:

Mr. XYZ Date: 01.02.1999

1000, ABC road,

Spokane, Washington.

We are conducting a research on radial arm saw which is a very useful item for wood working purpose. Your truthful answer will help our organization to define important and also valuable information that will be a vital for the research purpose. Your information will be kept confidential and won't reveal your participation without asking for your permission. Please return the complete survey Thank you for your participation! Please return the completed survey to our mail address.

Sincerely,

Middlemist

Project director

Questionnaire

A. Do you own / use / sell radial arm saw that is used for any kind of woodworking purpose?

 Yes

 No

If yes; which category you fall below:

 User.

 Seller.

If you are a user then please answer the questions from 1 to 10. Otherwise (if you are a seller) please answer the questions from 13 to 24.

Questions for the "users" (1 - 10)

1. Which category do you fall below:

 Artists/ Architect.

 Carpenters.

 Do- it Ð'- yourself users.

 Boat makers

 Others.

2. For what type/s of purpose/s do you use radial arm saw?

At the time ofÐ'¬Ð'¬Ð'¬___________________

 Furniture making

 Home