Personal Branding
Essay by nn99 • October 22, 2017 • Essay • 1,069 Words (5 Pages) • 1,007 Views
DATE: July 10, 2017
SUBJECT: Personal Branding Plan
Career Objective
My career objective is to become a systems analyst at a fortune global 500 company within the next 10 years.
Market Analysis
Internal | External | ||
1. | Cultural awareness developed through became an international student studying in Canada and willing to learn in different culture. Also, ability to adapt new environment gained through transfer from UVIC to SFU. | A | All industrialized nations are heavily outsourcing the programming of software to other parts of the globe such as Russia, India, China, Eastern Europe, and South America. While there’s still demand for developers, of course, the information economy has created an ever-increasing need for business analysts and systems analysts (Marchis, n.d.). |
2. | Obtaining a bachelor of business administration and concentrates in management information systems. | B | Most employers require systems analyst applicants to have at least a bachelor's degree in computer systems analysis, computer science, computer information systems (CIS), management information systems (MIS), business intelligence or a similar field of study. (IT Careers, n.d.) |
3. | Data analysis skills and problem-solving skill gained through coursework and volunteer experience in solving potential problems to meet business needs. | C | Systems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both. (United States Department of Labor, 2015) |
4. | Strong interested in information technology and willing to use IT to help people to solve problems | D | Employment of systems analysts is projected to grow 21 percent from 2014 to 2024, much faster than the average for all occupations. (United States Department of Labor, 2015) |
5. | Good communication skills gained through coursework and ability to analyze complex problem and work both alone and team gained through coursework. | E | This individual will work with a person, team, or department with business requirements, and will identify the specific details of a system that needs to be built. (Bourgeois, n.d.). |
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Target Market
Segmentation
As to reflect Insight 1, my target dimension is international. Geographical location determined the industry growth toward and also means an international company will provide more job opportunities. Because I have cultural awareness and ability to adapt a new environment, I have more competitive advantages in working in an international firm.
The other segmentation is work complexity. The trend for responsibility for systems analysts is moving towards working complexity. They need to support multiple highly complex and may require design or integration of technical solutions that may cross multiple functions of the business (Massachusetts Institute of Technology, 2015). Based on my interest, volunteer and coursework experience, I believe I can use my analytical and problem-solving skills to complete high complex work (Insight 3 and 5). As a student still working toward BBA degree, I have opportunities to ensure I obtain high work complexity ability before reaching the workforce.
The final segmentation variable is education background that relates to Insight 2. Complete BBA degree is the most common requirement in this field. Since my current education is a bachelor's degree, this target segment will provide lot of job opportunities.
Organizations fit those dimensions would include IBM, Dell and Cisco, which provide many global job positions. Those organizations will consider applicants with only bachelor degree. Also, completing high complex work will help me to success in those organizations.
Geographical location | |
Domestic | International |
Work complexity |
Education | Low work complexity | High work Complexity | Low work Complexity | High work Complexity |
Bachelor | No.1 target | |||
Master | ||||
Professional |
Positioning Strategy
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For experience, I am positioned low compared to other candidates. However, I can gain work experience through internship or co-op. Since the job position will keep grow in the future (insight 4), I have more opportunities to gain related work experience. Also, the common competitors just have bachelor degree, so it will benefit me to gain competitive advantage.
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