Pest Analysis Of Uae Banks

Executive Summary

In this report we did a meticulously researched investment products and financial services for Ms Prakesh, Regional Marketing Manager of MFS. We wrote about banks in the UAE and the tow main categories of banks that are local banks and branches of foreign banks. However the number of banks of both national and foreign banks reached 61 banks, which shows the success of the financial services in the UAE. We also analysis the external macro-environment that affects all firms of industry, PEST analysis is a short form of Political, Economic, Social, and Technological factors that should be considered for any foreign investment. We have analysis for Ms Prakesh all those factors and we found that the UAE is a very suitable for open a business because it have a developed and increased financial income. The UAE have shown a success in many fields like the Internet, education, medical, growth GDP and trades. In this report also we wrote about the competitors, about their products and services and promotions. Ms Prakesh is interesting in Islamic Banking so we have researched about it and we wrote about one of the Islamic banks in the UAE, which is Abu Dhabi Islamic Bank.

Table of content

Executive Summary 1

Introduction 3

Pest Analysis 4

Political Factors 4

Economic Factors 4

Social Factors 6

Technological Factors 7

Date 8

Number of users 8

% POP 8

What does PEST tells Ms. Prakesh? 8

General information about Banks in the UAE 9

Volume 10

Banks in the UAE 10

Value 10

Competitors 12

Product and Services 12

Abu Dhabi Islamic Bank 12

1. Deposit Product 12

2. Cards 13

3. Financing product 13

4. Branches 14

Abu Dhabi Commercial Bank 14

5. E-Dirham 15

6. Loans 15

Promotion and advertising strategies 16

Distribution strategies 16

Pricing strategies 17

Comparison Table 17

Conclusion 18

Bibliography 19

Introduction

Mid-east Financial Services (MFS) is the local investment-banking part of the Global Bank Group (GBG); it has been growing steadily over the last five years. As our position in marketing and public relations assistant to Mr. Prakesh the new highly motivated and dynamic Regional Marketing Manager, who is interesting in Islamic banking and wants to know information about UAE markets, competitors and customers. He asked us to give him information about the marketing environment of the UAE.

In this report we identify the PEST analysis that may help him to develop the market in the UAE, comparison between Islamic and ordinary banks, information about the promotion, advertising, distribution and pricing strategies.

Pest Analysis

Political Factors

There are seven dependent emirates and each emirate headed by it’s own ruler. The seven emirates have united since 1971 and the president become the ruler of Abu Dhabi who is H.H Sheikh Zayed bin Sultan Al Nahyan. There is no elected government in the UAE, but optional Federal National Council, which contain 40 members chosen by the seven emirates. The UAE also is a member of the GCC.

The UAE have a stable political environment, which force any businessman to open his business here. It has a very strong relations with other countries. It helps many needed or poor countries in the world. The UAE is a peaceful country, always trying to solve the problems peacefully. The biggest example is the problem with Iran about the three islands, until now the government is trying to take them back peacefully and without any problems for both countries.

In 1994, the UAE joined other GCC countries in finding an end to the secondary aspects of the Arab refuse against Israel. (Unlike some other countries such as Oman and Qatar, the UAE has not established direct links with Israel).

UAE customs applies integrated Customs Tariffs rate of 4% of the CIF Value (Cost, Insurance and Freight). The Customs tariffs contain a list of merchandise and products, which are free from Customs duty.

Economic Factors

The economic environment in the UAE based on free trade and it encourage the local and foreign to invest their money in the UAE. There are three factors affect the financial investment in the UAE. Those factors are:

1. Gross Domestic Product (GDP).

2. Interest Rates.

3. Inflation.

4. Total number of workers.

Gross Domestic Product (GDP)

GDP purchasing power parity- $51 billion (2001) but it increased a lot that it becomes Dh246 billion (US$67 billion) in 2002.

The GDP per capita was changing through the last 6 years that it was $18,839 in 1997 to $19,173 in 2002.

Interest Rates

The Central Bank is the bank that is manage and control all the banks in the country and issues the interest rate for them. Interest rate depend on the demand of shares and also the business activities.

Inflation Rate

The inflation rate in the UAE in 2000 is 1.5% to 2% and it get lower than the year 1999 that it was 3.1%.

Exchange rate

1 US Dollar = 3.67320 Utd. Arab Emir. Dirham